Affinion is a leading global provider of tailored customer engagement solutions designed to help companies build deeper connections with their customers, improve customer retention and loyalty, and generate increased revenue.
Affinion has more than 40 years of experience in sharing insight and understanding of consumer behaviour with clients. This enables them to work in partnership together to develop relevant propositions, communications and experiences that make Affinion’s clients’ brands an integral part of their customers’ daily lives. It works for some of the world’s largest businesses in the telecommunications, financial, retail and travel sectors.
Affinion is a part of Affinion Group which employs more than 3,000 people and offers services to more than 5000 clients across 20 different countries throughout Europe, Africa and the Americas.
More than half of consumers (55%) follow their parents and other relatives when deciding where to bank, according to a global study conducted by customer engagement specialist Affinion.
The influence of fami...