Senior Vice President of Marketing at Lithium Technologies
Dayle is the Senior Vice President of Marketing for Lithium Technologies; a San Francisco based social SaaS Company. He is responsible for the Lithium brand and its representation across all digital and physical channels. He also leads global field marketing and demand generation, corporate communications and is focused on developing the digital customer experience with Lithium. Dayle is amarketing executive with 19+ years’ experience across all marketing disciplines. Prior to joining Lithium, Dayle led Corporate Marketing and Corporate Communications at Aruba Networks. He has also held multiple marketing roles at Cisco and Oracle. You can follow Dayle on twitter.
There was a time not too long ago when all that mattered was the product. In fact, a quality product was enough to leave consumers with a positive experience of a brand.
Then the digital world exploded! The...