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Data, Trust and Customer Experience

“Scams expected to hit customers hard after eBay data breach” (USA Today) “Sony PlayStation suffers massive data breach.” (Reuters) Data losses cost - big time.  Headlines like those above have a huge financi...

Maslow, trust and cyberpsychology

There is a picture doing the rounds on social media of Maslow’s hierarchy of needs with a sixth layer added and the word “Wifi” emblazoned across it. The hierarchy of needs is one of the best known theories of ...