What Do Masters of Retail CX Do?

In the race to build lifelong loyalty, more brands than ever are jostling to put customers into the centre of their organisation. But in the struggle, many forget that it’s no accident there are two words in the phrase “customer service”. Too often, in the...

More Buck for Your CRM

Less than one third of SMEs are extending their CRM deployment across all departments in a way that enables company-wide, data-driven, strategic decision-making. This is the key finding from our recent resea...