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Landline still the main vehicle for International Calls

Half of UK consumers still use a landline to make international calls despite the growth of voice over IP (VoIP) services such as Skype, according to a new Firstsource Solutions survey carried out on its behalf by YouGov. 47% of UK consumers prefer using a lan...
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How did we Dough today?

Premium doughnut retailer Krispy Kreme UK has announced a development  in its customer strategy, now encompassing a feedback programme which measures the experience of real customers at its UK  retail outlets. ...
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Feel Better Letters for EDF

If you’ve seen EDF Energy’s recent TV ads, you’ll understand what they mean by ‘feel better energy’. But how do you make people feel better when things have gone wrong? This was the challenge facing EDF Energy’...
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Nudging your Customers

Let’s start at the beginning and imagine that you have a brand and a good proposition but no customers. In terms of CRM strategy, this means you have a blank sheet of paper. You need to devise a strategy and create a framework in which to find, acquire, nurtur...
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Brite:Bill drives cost savings

Brite:Bill provider of a leading customer communications platform, have announced that Eircom  is now live after completing the first phase of its electronic bill presentment and payment service (EBBP). Eircom...
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Social Media & US shopping decisions

The Wave 1 2012 – Empathica Consumer Insights Panel surveyed more than  6,500 U.S. consumers. The findings show that mobile and social customer experience strategies are becoming more important than ever for brands, with retail and restaurant consumers using t...