Your Brand Is Really Your Experience

Your Brand Is Really Your Experience

Brand is everything, isn’t it? That is the message I’ve heard many times over the course of my career, usually associated with an advertising campaign, a rebranding exercise or some product placement into the m...
A Customer Is Not Just For Christmas

A Customer Is Not Just For Christmas

Just over a fifth of organisations (22%) rank customer experience as the single most exciting opportunity for the year ahead, according to a recent global survey of more than 6,000 marketers and internet profes...