Once again Nike has proved their dominance in Customer Experience. They have fulfilled a runner’s dream by building a running track where you partake in a virtual race against yourself and your running track is shaped as a footprint.
This stadium is 200-meter-long and takes up space as an entire city block. There is more than enough space for all the runners but a limit has been set to 30 runners at the same time.
How you partake in this virtual race is that after you have set an initial lap time, a sensor is tied to your shoes which enables your avatar to follow you around the track and compete in this virtual race against yourself.
To keep track of who is winning when you run faster your avatar gets bigger.
Source: Mashable News