The close-to-home seems to be the wellbeing zone for marketing professionals. Working near to where you live, as opposed to setting aside space to work at home, is recognised by UK marketing employees, as delivering the greatest wellbeing benefits to workers according to a new study by Regus.
73% of marketing professionals in the UK, believe that working closer to home improves health. Further analysis of the figures reveals some of the reasons why, with 72% of respondents believing working closer to home means more employees are likely to hit the gym. Similarly, 83% of marketing employees felt that working from home enables workers to spend more time on outside interests and hobbies.
The temptation when offered the flexible work option may be to set-up at home. But feedback from UK marketing employees suggests this scenario is not as advantageous when it comes to personal wellbeing.
Richard Morris, UK CEO, Regus, comments:
“People sometimes equate flexible working with working from home but the home environment can introduce many unforeseen challenges to the working day. The routine of home life can interrupt business tasks and, for many, a lack of suitable space may result in a compromise when it comes to ergonomics and positioning correctly to enable a productive day’s work. Our survey also highlights the issue of isolation and loneliness”.
“Conversely, drop-in, flexible workspaces that are situated close to home are recognised as beneficial to worker health and happiness. These spaces are typically professionally designed to couple productive working areas with break-out zones and areas for sharing ideas and inspiration. Professionals using this space are able to remain motivated and productive whilst avoiding the expensive and draining commutes that continue to affect so many business people.”
“Business decision makers are rapidly losing faith with the notion of the fixed-desk, fixed-hours approach that has dominated working life for decades. Now, the conversation is moving to how to provide the best environment for workers, so that they in turn might provide their best work for you.”