The winners of the 2018 UK Digital Experience Awards have been revealed at a glittering Finals event in London.

Virgin Trains were named Overall Winners at the ceremony, which was held by the banks of the Thames in the Park Plaza Riverbank Hotel

Hundreds gathered for the event, which saw finalists present details of their Digital Experience initiatives to judging panels consisting of the UK’s foremost DX specialists, before the winners were named at a gala luncheon.

The Overall Winner success of Virgin Trains followed the firm’s Gold Award win in the Digital Team – Digital marketing category.

Other significant winners included EE, which took Gold in the Personal Entertainment and Telecoms category; Octopus Energy, which topped Best Mobile Strategy; and Sky UK, which won Gold in the Data Analytics and Insight category.

Certain categories at the event, which is hosted annually by Awards International and partnered by children’s charity Barnardo’s, featured Silver and Bronze winners that were agreed by judges using scoring criteria approved by Cranfield School of Management.

Other partners which helped make the awards the huge success were Malcolm McDonald Consulting and Usability 24/7.

Following the event, Awards International CEO Neil Skehel said:

This was the fourth year of the UK Digital Experience Awards, and has been the most significant to date. We are in the middle of an era of significant developments with digital technology, and it is inspiring to see how organisations such as the finalists here today are using these advances to improve services to customers.

These DX pioneers are more than deserving of the credit they have received, and on behalf of Awards International I would like to offer a wholehearted congratulations to all finalists and winners, who have proved themselves true digital leaders.”

For a full list of winners click here.

Meanwhile, the countdown is now on for the 2018 UK Customer Experience Awards in London on October 11. Click here for table booking details.

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