Your website can be a revenue-generating machine when you optimise it with your users in mind. But if you want to generate more leads and in turn, more revenue, then you have to implement effective user experience (UX) best practices to get it done.
Consider these six effective UX strategies you can use to leverage revenue-producing results from your website. These strategies are extremely effective when built into your product’s strategic roadmap and the wireframes that are created thereof.
1. Optimise your landing pages
Your landing pages will help generate revenue by leading your prospects down the sales pipeline to convert and eventually pay for your services, so it’s important to optimise them. For instance, you can create landing pages that help prospects make a purchase and use clearly identifiable buttons for carrying out the transaction.
Also, make sure your content on your site is consistent on your landing page. For example, if you’re offering a free trial on your site, your landing page should mirror that message.
2. Make site navigation natural
A site that is hard to navigate can drive down your revenue potential. So it’s crucial to make your site navigation simple and natural for your users. For instance, you can organise your page links at the top of the page or on the right-hand side with a static bar that travels with them as they scroll down the page and categorise them based on popularity rather than by alphabetical order.
This helps the user to quickly identify where they want to go to next and keeps them on your site longer. This tactic also helps increase your conversion rates, and, ultimately, your revenue potential. Just base your site navigation on your customers and consider their habits.
3. Push profit-making with progressive web app features
Take your site to new heights and enhance the user experience by leveraging responsive web design. This hybrid of the best app features and web experience can help you generate leads by making it more attractive for new users and enticing and convenient for existing customers.
For instance, you can utilise push notifications that users can enable on their mobile devices or desktops to notify them of new deals or services you offer. With this tactic, you can help to drive revenue with convenient reminders and encourage buying even when visitors are off your site.
4. Automate ordering
When you automate your ordering process, you can enhance the user experience design with a convenient way to make repeat purchases. But to make any user experience worthwhile, it has to work hand-in-hand with user interface (UI) design.
This means you’ll have to adjust the layout of the page to support your users’ typical buying behaviours. For example, you can cache data in your form fields and save pertinent order information, such as their credit card and address, with users’ permission for repeat customers. This helps ensure users don’t have to keep re-entering information and encourage sales. This is extremely relevant in nonprofit fundraising strategies.
5. Increase site speed
One of the biggest ways to drive leads is a core component of web development to ensure your site speed can accommodate your traffic and content. That means you’ll need to ensure you’re optimising your site speed so that it’s fast. For instance, you can reduce the size of images, eliminate pop-up ads, and remove unnecessary videos that are slowing down your speed.
Also, test your site speed and resolve site speed issues with your hosting service right away. By taking these steps you can encourage users to visit your site 1.6 times more, which translates into a potential 60 percent increase in sales potential.
6. Leverage UGC
User Generated Content helps drive engagement and increase conversion rates by helping customers solve issues, such as how to try on clothing for an online store.
For example, you can use a photo gallery that helps customers shop online based on photos voluntarily submitted by customers as part of a customer review. This helps encourage customers to better visualise the product and increase the chances of them buying the product.