Email marketing has a long history and although we are witnessing the rise of new technology and marketing techniques, it’s not going anywhere.

From the moment Ray Tomlinson sent the very first electronic email in 1971, this form of communication has become fundamental for both personal and business interactions with other people.

Even though email marketing is straightforward and seems easy, it still requires a great deal of effort coupled with wise decisions. As you are already aware, it’s not just about sending newsletters and updates – success depends on emails you send. Options are endless and we can send emails about a multitude of topics and engage customers, but what are the best options for e-commerce stores?

Bearing in mind that the struggle is real and it can be very difficult to determine the best emails to send, created a practical infographic. The useful visual presentation features seven emails your e-commerce store should send to its customers.

In addition, the infographic also explains the benefits of each email type and gives useful advice to improve your strategy. Implementing these suggestions is the easiest way to ensure recipients open every email and visit the online store where they’ll make a purchase.


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