Every conversation is a moment that matters

Phone calls are a critical touchpoint along the purchase journey. They are often a consumer’s only form of real human interaction with a brand and can therefore have a profound impact on experience and reputation

The Moments That Matter survey was devised to uncover whether brands are getting these calls right. The findings from Infinity’s research, which canvassed 2,000 UK consumers, demonstrates why it’s important for brands to improve the call experience they offer to avoid damaging their relationships, reputation and growth. 

Download the whitepaper to find a detailed breakdown of survey results, and learn:

• Why the cost of living crisis and high levels of uncertainty mean nailing customer experience is more important than ever before
• Which CX sins frustrate consumers the most
• How good CX can send brand loyalty skyrocketing
• What you can do to make sure you make the most of out of every ‘moment of truth’ along the purchase journey.