Airline Industry Paid Ad Impressions Plummet amid the COVID19 Pandemic

April 20, 20201min

Airline industry paid ad impressions face a dramatic fall by almost 100 percent due to the current situation caused by the COVID19.

A recent data acquired by Learnbonds shows that airline industry paid ad impressions dropped by 99 percent in the 15th week of this year compared to the same time in 2019.

Four point five million ad impressions had been bought by advertisers by the 15th week of 2019 which plunged by 67 percent, to 1.4 million for the same period this year.

In the first week of 2019, 166,747 ad impressions were bought while for the same period this year the number was 127,815. The ad impressions of the second week were 331,583 compared to 166,489 this year.

The first drop in ad impressions was noted when the outbreak started spreading across the world, causing countries to shut down borders, and limit or ban air transport. According to the report:

“Furthermore, if the virus spreads at the current rate, the borders will remain closed until further notice. This means that paid for ad impressions will remain low come in the second quarter of this year.”

Sandra Radlovacki

Sandra Radlovacki

Sandra Radlovacki is Assistant Editor at Customer Experience Magazine.

Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Masterclass enquiries:
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


Find a job in customer support with Jobsora