Author: 24 7

2019: Three CX Trends to Look out For

In a world where customer experience is now as important as – or even more so – than the product itself, brands can no longer compete based just on price and functionality. They need to be relevant and they need...

Earning Back Customers in a Post-GDPR World

Providing valuable Customer Experience online has become more important than ever, particularly since the new GDPR regulations came into force in May. This requires brands to work even harder to earn customer data. Organisations can no longer collect, store, or...

Journey Mapping: The Route to Succesful Commerce

Generic marketing campaigns and the traditional ways of targeting consumers in a catch-all manner are no longer relevant. Personalisation is now driving marketing and advertising strategies. The new 790-square-metre screen (bigger than a full-sized tennis court) being installed at Piccadilly...

Know Customer Expectations…or no Customer Experience

Customer Experience management is a hot topic, and I would get a least one invitation a day to a CX seminar or workshop. Reflecting on the content of these events and having reviewed literature on the subject, it seems that the...

Hilton Rolls Out Predictive Chat Powered by [24]7^®

[24]7 announced that Hilton Worldwide has introduced predictive chat technology, powered by [24]7’s Customer Engagement Platform, to deliver an intuitive and personalised online experience for its hotel guests worldwide. Hilton’s Reservations and Customer Care team is comprised of over 3,000 reservation...

[24]7 Becomes the World’s Largest Provider of Chat Agents

Live Chat Market Shaken Up as [24]7 Reaches 5000 Dedicated Chat Agents [24]7 announced that it has become the world’s largest provider of chat agents, with 5000 dedicated chat agents providing digital assistance for the biggest brands in financial services, communications,...