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Author: Magith Noohukhan

Employees are looking at the new customer engagement metrics.
By  Magith Noohukhan

May 25, 2021

Is it time for new customer engagement metrics?

Strong customer engagement strategies can have a direct impact on business goals tied to activation, monetisation, and retention, but only if brands define and measure the appropriate metrics. Without the right metrics, marketers will struggle to quantify the effectiveness of...

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A digital lock on a woman showing the privacy of first-party cookies
By  Magith Noohukhan

May 06, 2021

Five customer engagement tips for using first-party cookies purposefully

Take control of your first-party cookies to empower human-centric communication and create successful campaigns in a privacy-first world. We’ve all been told the death of the third-party cookies will suddenly catch us off guard, and there’s no denying that marketers face...

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