Natalie McLellan is a customer strategy and digitally-enabled transformation specialist. Bringing over 20 years’ experience, she consults widely across retail financial services.
Natalie believes passionately that the brands that win in the digital economy are those who use what they know about their customers to design needs-driven products, services and experiences, and who have the capability to innovate and go on innovating as a way of life.
To deliver on this, Natalie founded Alchemy Insight. Alchemy Insight works with clients to create and embed a culture of innovation and the capability to change at pace. Helping them to understand their customer, re-imagine their future and develop strategies that will enable their business to evolve, transform and thrive in today’s, and tomorrow’s, digital world.
Natalie is a Cranfield MBA and holds the Chartered Institute of Marketing Diploma.
We all have a good idea of what innovation means. New ideas. News ways of doing things. Game changers. Doing something better. Differently. And crucially, before anyone else.
But what does innovation look li...