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Author: Sylvia Jensen

By  Sylvia Jensen

May 20, 2019

Trust through transparency: how marketers can take advantage of GDPR

The one-year anniversary of the European General Data Protection Regulation (GDPR) is now fast approaching.  Since its introduction in May 2018, we as a nation have become more ‘data aware’ than ever before. The maximum fine for not complying with...

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By  Sylvia Jensen

November 07, 2018

Four Common CX Misunderstandings

Most marketers today understand the importance of Customer Experience and often find themselves leading the charge on cross-functional alignment on CX within their organisations. Countless studies have shown that CX drives results – Forrester found that CX leaders tend to...

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