A seminal piece of research into the breakdown of marriages has inspired a new whitepaper that might just help you salvage a strained relationship with your customers.

Performance improvement specialist Blue Sky has made its new document, The Four Horsemen of the Customer Service Apocalypse, available to download free of charge from their homepage.

A must-read for any business wishing to get insight into the signs that a relationship with your customer could be about to hit the rocks, the whitepaper was inspired by the work of US clinician and relationships expert Dr John Gottman, whose famous ‘Love Lab’ has welcomed thousands of couples seeking help with their marriage.

Dr Gottman’s studies saw him spot what he coined the ‘Four Horsemen of the Apocalypse’ – four signs that a marriage was certain to break down.

The team at Blue Sky have been inspired by this to spot four serious warning signs that herald customer ‘divorce’, or harmful dissatisfaction that could lead to your customer looking elsewhere to do business.

Over the past three years, Blue Sky has conducted in-company research involving over 9,000 customer service agents from 63 blue chip organisations, either within the Fortune 500/ FTSE 100 or large government departments, to help create the research

The document offers insight into how to repair frayed relationships and avoid the heartbreak of watching your customer fall into the arms of another.

Also included in this must-read whitepaper are case studies on Blue Sky’s successful work with brands, including the UK Customer Experience Awards and the UK Employee Experience Awards.

Click here to download The Four Horsemen of the Customer Service Apocalypse from Blue Sky.


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