A predicted £20 billion Black Friday spending spree is helping to save retailers from a sales-dip in October.
That is according to e-commerce firm Salmon, whose Global Head of Consultancy and Innovation, Hugh Fletcher, spoke out after the release of retail sales data from the Office of National Statistics.
“What is encouraging for many online retailers is the marked increase in year-on-year online sales values, up 10.7 percent.
As more consumers look to grab the best deals online – particularly around Black Friday week – it’s imperative companies have their systems and operations in place ready for a busy November period.
Based on our own figures, we believe this month’s online sales will hit £20bn as retailers look to cash in on a consumer hunger to spend more now than potentially even Christmas. Certainly, November will provide some welcome relief for many retailers struggling from a more below-par October.”