Black Friday Shoppers to Spend ‘£20 billion’

November 20, 20171min

A predicted £20 billion Black Friday spending spree is helping to save retailers from a sales-dip in October.

That is according to e-commerce firm Salmon, whose Global Head of Consultancy and Innovation, Hugh Fletcher, spoke out after the release of retail sales data from the Office of National Statistics.

He said:

What is encouraging for many online retailers is the marked increase in year-on-year online sales values, up 10.7 percent.

As more consumers look to grab the best deals online – particularly around Black Friday week – it’s imperative companies have their systems and operations in place ready for a busy November period.

Based on our own figures, we believe this month’s online sales will hit £20bn as retailers look to cash in on a consumer hunger to spend more now than potentially even Christmas. Certainly, November will provide some welcome relief for many retailers struggling from a more below-par October.”


CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.




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