‘Make beer, not walls,’ their promotion reads

A Scottish beer maker has come up with a crafty solution to troubled relations on the U.S.-Mexico border. BrewDog’s innovative employee initiatives have been awarded at The UK Customer Experience Awards , and to this day they continue to amaze everyone with their creative ideas.

Earlier this year  BrewDog released a press statement, announcing their intentions to establish a craft beer bar somewhere along the edge America’s southern border. Titled “Bar on the Edge,” the company would sell brews from each country.

“The walls we’ll be building aren’t for dividing people, but for bringing them together. Over a beer.”

There’s still no word on where exactly the bar will be, but the Daily Mail reports it will be somewhere between Texas and Chihuahua, Mexico.

Brewdog has operations in Ellon, Scotland and in America in Canal Winchester, Ohio.

Written by:  John-Henry Perera

Source: Chron

Interesting Links:

Subscribe to our newsletter for more stories like this


About The Author

Customer Experience Magazine

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.