Building CX Muscle in Brussels: How a new Network is Boosting Customer Centricity in Belgium and Beyond

February 21, 20205min
Customer Experience in the heart of Europe is advancing in leaps and bounds thanks to the passion of a growing network based in Belgium.
CX Brussels was founded by Jonathan Daniels and Hannah Centeno, with the ambition of building a strong CX professional community based in the Belgian capital that can offer support, information, and the promotion of customer-centric culture.
Initially sprouting from regular Meetup events, the network enjoyed its official inaugural gathering in September 2019, and has since hosted a successful webinar and a summit held at the HQ of Oracle CX Solutions in January.
Learning and sharing: Delegates listen intently during talks at the CX Resolutions event
The CX Resolutions event saw guest speaker Naeem Arif, author of Customer First and founder of NA Consulting, join fellow CX experts Sue Nabeth Moore (founder of consultancy Success Track Enterprise) and Ana Luisa Romero (Customer Experience Specialist at Brussels-based HR specialists SD Worx) to present before an audience featuring delegates from over 20 firms.
Plans are now underway for the next CX Brussels event, the CX Frameworks and Methodologies conference, set to take place in May. The summit aims to bring Customer Experience leaders from across Belgium and neighbouring countries together for a one-day event featuring keynote speeches, workshops, and networking opportunities.
Leading the way: Jonathan Daniels (centre) with CX Resolutions guests Naeem Arif and Ana Luisa Romero
Jonathan Daniels, who runs his own consultancy, CX Centric, and recently contributed to a best-practise book featuring guidance from 22 global CX leaders including Naeem Arif, spoke to CXM about the success of the January summit and the upcoming conference.
“CX Brussels has really kicked 2020 off with a bang, and the CX Resolutions event, which was all about the transformation to a customer-centric mindset, was hugely positive,” Jonathan said.
“Our speakers delivered excellent presentations, with Naeem Arif covering the vital area of trust, while Sue Nabeth Moore outlined and bridged the gap in understanding between “customer success” and Customer Experience.
“Ana Luisa Romero led our workshop on what true truly customer-centric leadership entails, and we have had excellent feedback from our attendees. CX Brussels was founded for people to learn, share and advance in the Customer Experience space, and our next event, CX Frameworks and Methodologies, is shaping up to be an excellent opportunity to drive our goals forward.”
Details on CX Frameworks and Methodologies will be released in the coming weeks on the CX Brussels homepage.

Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.




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