Category: Blog

Keeping Experience in Mind: The Neuropsychology Behind Customer Journey Maps

Brands are often missing one key piece of data that will bring them the greatest customer benefits. Typically brands know the age, gender, spend, location, online duration time, and basket contents of their customers. This is useful transactional information – but...

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Living the Change: Continuous Transformation in the Experience Economy

We are living in non-linear times. In the past, we had enough time to learn and analyse events, in order to initiate actions in the present that will secure our future. Today, the problem is that when you try to learn...

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Awards International and CXPA are Partnering in Advancing CX

Customer Experience Professional Association (CXPA) and Awards International are pleased to announce they have become Global Partners in Advancing CX. By supporting both companies’ values and services they will work together on various campaigns that will deliver insights and knowledge...

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“Trust Me, I’m a Brand!” – What Exactly is The Value of Branding?

Brands are part of our everyday lives, fully entrenched. Many things can be branded, and we immediately think of products and services. But places too can be branded and yes, even religions are brands. People brands have made huge inroads over...

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Three Customer Experience Mistakes Result in Failure Even If You Design the Best in Class CX

Imagine having a conversation with your CX sponsor: “Dear CX sponsor, We defined our customer experience strategy with the help of the best strategy firmWe deployed cutting edge technology to listen, characterise and emphasise our customersWe collaboratively designed and map customer journeysWe...

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Steps To Ensuring Sustainability and Customer Satisfaction

Sustainability generally is the continuity of a business now and in the future. It involves the ability to maintain or support an activity or process over the long term. Customer satisfaction plays an essential role in the success of any...

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The Symbiosis of CX and EX: A Path To Human Experience

2020 – A global crisis or a valuable lesson? 2020 has been a tough year so far, but at the same time, it should be considered as a year of wisdom for professionals who choose to focus on the sociological...

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Traditional Customer Experience (CX) vs Meta Customer Experience (MCX): Are they the same?

The father of Management thinking, Peter Drucker said: “The purpose of business is to create and keep a customer”. No matter if you are in B2B, B2C or government organisation, the goal is to sustain and grow your business by...

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Automation To The Rescue: Optimise Your CX and Remote Workforce

The COVID-19 pandemic has demonstrated that many companies had not implemented an adequate business continuity strategy, resulting in a frantic rush to roll out technology that enables staff to work from home. However, business continuity planning spans much wider than...

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Can We Really Be Productive In the Comfort of our Own Home?

All it takes is one major event or natural disaster to disrupt the way businesses operate, which can ultimately negatively impact productivity and the bottom line. These events can often prevent us from working in our corporate offices, conducting business...

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5 Lessons We Learned from Corona

As we all witnessed, Coronavirus does not check your bank balance, car model, skin color, your caste, creed, religion, and even borders. It just strikes everyone without checking passport control. We have been passing through strange kind of days. We really...

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Five Tactics to Have a Positive, Active, and Productive Day

“I want to pursue my dreams but I’ve got too many constraints in my life. How do I break out of this situation?” Did you ever feel this way about your life? Maybe you’re feeling stuck in your current life loop, with...

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Managing the “Experience Economy” During COVID-19

The term “Experience Economy” is not a new concept and was first used in late 1990s. The concept predicted the experience economy would be the next economic revolution, following the agrarian, industrial and the service economies. It further said that...

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5 Tips for Achieving CX Success While Working Remotely

In the last month or so we’ve all seen our priorities and approaches to work upended. Our world is completely different than in it was just days and weeks ago. Our daily routines have changed, and so to have our...

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When Pandemics Become Innovation Catalysts

We had several plans for the coming week. We had so many things to get done at work. We probably had plans on the personal front too and were upbeat about the next few days. And all of a sudden, the...

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Net Promoter Score – the root of all that’s wrong with customer surveys?

Well actually no!  We must remember that Net Promoter Score or NPS for short is one of the forefathers of today’s short, intelligent and low effort surveys.  Without which, many businesses would still be struggling to embed the importance of...

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The Importance of Self-Awareness

Have you ever missed an opportunity only because you didn’t know that you could have made it once you think positively about your hidden powers? It’s crucial for anyone to know how important it is to start thinking and improving...

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Quality: The Pillar of Customer Experience

Companies are shooting themselves in the foot consistently when it comes to their Customer Experience. Why though…and how do we help them improve? In the past 18 months, we’ve seen several major Customer Experience (CX) blunders from big brands. Three that come...

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Ask Ian: Are Customer Loyalty Schemes Worthwhile?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the...

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Ask Ian: Discount Sales – Classy or Kitsch?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine, offering his expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost...

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