Category: Customer Experience
Let’s have Both Culture and (CX) Strategy for Breakfast!
A lovely perk of being a Customer Experience Professional is that every client is completely unique. A key reason for this is often culture. I recently delivered a CX project for an IoT house – MKL Innovation. They’re a very successful...
Almost Half of UK Customers Stop a Purchase If Not Offered Their Favourite Payment Method
A recent report on online retailers by PPRO and Arlington Research unveils over half of UK customers (58 percent) would stop their purchase if the checkout process is too complicated. The least tolerant group is comprised of Millennials (people born 1980-1993),...
5 Tips for Achieving CX Success While Working Remotely
In the last month or so we’ve all seen our priorities and approaches to work upended. Our world is completely different than in it was just days and weeks ago. Our daily routines have changed, and so to have our...
UK Digital Gift Card Market to Soar as Isolation Crisis Creates New Demand
According to the latest predictions from the Gift Card & Voucher Association (GCVA), gifting industry is seeing a shift in consumer behaviour towards digital gifting solutions. With many gifting occasions coming up, Easter, Father’s Day and millions of birthdays, people are...
Incentivised Reviews: Do They Pay Off?
According to a report by Revuze, an automated market insights solution, based on over 300 thousand reviews in the Razors and Blades industry, incentivised reviews increased the average star rating of a product 3.5 per cent, while the average sentiment...
Delivering through the COVID-19 Pandemic
Woah! What is happening? The COVID-19 pandemic has certainly caused massive disruption to our everyday lives. There are countless stories of frontline NHS and other key workers being unable to buy essential food as panic-buying has stripped shelves bare, and the...
When Pandemics Become Innovation Catalysts
We had several plans for the coming week. We had so many things to get done at work. We probably had plans on the personal front too and were upbeat about the next few days. And all of a sudden, the...
Browsing Smart: What are Customers Looking for in the Smart TV Market
According to a report compiled from results gathered by Revuze, 80 per cent of consumers have a positive sentiment towards SMART TV, while 20 per cent give neutral or negative reviews. When customers are looking to buy a new Smart TV,...
How to Improve CX In The Middle Of The COVID-19 Crisis
All of a sudden, the whole world is focused on the COVID-19 pandemic, and that includes your customers. Should you review and change your customer experience (CX) efforts in response? Yes. Many of the specifics vary by industry, but here...