Category: Customer Experience

Successful CRM Strategies and Organisational Behaviour Management

This article is co-authored by Edwin Best (below left), founder of The Best CRM, and Joost Kerkhofs (right), an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised certification in OBM...

Pre-empting Consumer Intent With a Truly Customer-Centric Approach

Customer-centricity has been the CX and marketing industry promise of the past decade. It has been hailed as the crucial ingredient to generating lasting loyalty because it is a fundamental shift in the way businesses view their customers, and indeed how...

CXM Snippets: Three Stories, Three Minutes

Three stories from the world of Customer, Employee and Digital Experience in Three Minutes… Emirates NBD cuts tariffs on SmartTrade platform Gulf Customer Experience Awards winner Emirates NBD is reducing bank tariffs for transactions made over their smart platform Dubai’s biggest bank has...

Lush Offers Free Hand Washing as Businesses Urged to Follow Suit in Coronavirus Outbreak

UK cosmetics chain Lush is inviting people to wash their hands in their stores even if they are not shopping, to help hinder the spread of coronavirus. The move comes amid calls for an increase in public hand washing stations, with...

CXM Snippets: Three Stories in Three Minutes

UAE Residents urged to scrap travel plans Dubai residents have been urged to avoid travelling in a bid to stem the spread of coronavirus. The Ministry of Health and Community Protection has called on citizens and residents to stay put and said...

Entry Deadline Imminent for South East Europe Customer Experience Awards

The entry deadline for the inaugural South East Europe Customer Experience Awards is this week, with entrants aiming to be shortlisted for the Finals event in May. The first CX event of its kind in South East Europe, the Awards will...

Blow to March Events in Dubai as Coronavirus Shutdown Continues

Fears over the coronavirus outbreak have forced the cancellation or postponement of a number of events in the UAE, as authorities urge people to avoid “panic” over the potential spread of the disease. The Art Dubai 2020 fair, the Taste of...

CXM Snippets: Three Stories in Three Minutes

Three stories from the world of Customer, Employee and Digital Experience in Three Minutes… Dubai’s Saphyte to Challenge CRM Software Market Popular CRM software such as Zoho, Salesforce, Hubspot, Pipedrive, and others are getting UAE-based competition, with the launch of Saphyte. The expected...

Disloyal: Brands Failing to Attract Younger Customers to Loyalty Schemes

Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper. A report by Mando-Connect and YouGov reveals that while 76 percent of British people are currently members of loyalty programmes, some 44 percent of men...

Forbes Business Council Honour for CX Consultant Naeem Arif

Midlands-based CX consultant and author Naeem Arif has been accepted into the Forbes Business Council, a growth and networking organisation for successful business owners and leaders worldwide. The founder of NA Consulting and Director of United Carpets, Naeem was vetted and selected by...