Category: CXM blog

A comic shows two characters talking about personalisation in CX.

How can you harness personalisation in CX to drive increased loyalty?

It’s long been established that personalisation is key to a well-rounded customer experience strategy. So, what is personalisation in CX, and how can you achieve it for your brand in a way that turns customers into loyal advocates? Well, personalisation in...

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A paper on a world map says the world awaits the travel industry recovery.

The role of customer experience in the travel industry recovery

With the world slowly opening up to the possibility of travelling, the sector starts growing hopes in the travel industry recovery. Dave Burling, chief executive at Tui Group, Britain’s largest holiday company, pointed out that as “restrictions come off, demand...

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A vector illustration shows how consumers rethink their relation to brands looking through the lens towards the post-pandemic future.

How the pandemic has made UK consumers rethink their relation to brands

The global pandemic changed the way we interact with each other, and with brands. Driven by emotional and transactional needs, consumers across the world have demonstrated their values – and indicated their plans for the future. In mid-2021, the Qualtrics XM...

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A businessman starting small with big data by selecting points from the analytics on his tablet.

Starting small with big data

Big data has become a customer marketing buzzword. As an industry, we were told that it was going to change the way we acquire and engage with customers. Without a doubt, the potential is huge but for some people, the...

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The image showing how to measure customer experience

UserZoom launches the QXscore to holistically measure customer experience

The CXM team took interest in the news of UserZoom launching QXscore, a tool meant to measure the customer experience of digital services and analyse behavioural data. What sparked our interest is the apparent ability of QXscore to gather user...

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A group of people builds a new framework for sustainable growth by socializing in nature.

Finding a new framework for sustainable growth

Uspire Group, the silver winners in the category Employee Engagement Innovation and Transformation at the UK EX Awards 2021, shared their journey with the CXM team. We are delighted for the opportunity to learn from such an inspiring leadership story. As...

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A picture showing how to maximize social media potential

How can advertisers maximise social media potential?

In the last years, social media advertising has been understood as a channel that drives short-term sales. At Nepa, we think this is misleading. In fact, there is clear evidence that social media advertising drives long-term sales as well. Our...

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Wooden blocks set forming a word inclusion, which is an essential practice to focus on if you want to build your brand through accessibility and inclusion.

Build your brand through accessibility and inclusion

Are we doing enough to adjust websites for all customers out there, including ones with disabilities? The past year has forced all of us to become more tech-savvy, but brands still need to focus on providing accessible online services. Simplicity...

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Leading with empathy

Leading with empathy: An interview with Ross Wainwright, CEO of Alida

In May this year, Alida, a creator of the world’s first CXM & Insights Platform, has been awarded the Great Place to Work® certification. This was a wonderful invitation for our team to meet up with Alida’s CEO Ross Wainwright...

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Employees are looking at the new customer engagement metrics.

Is it time for new customer engagement metrics?

Strong customer engagement strategies can have a direct impact on business goals tied to activation, monetisation, and retention, but only if brands define and measure the appropriate metrics. Without the right metrics, marketers will struggle to quantify the effectiveness of...

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A hand holds a brain sketch representing the Ei Evolution Summit.

Ei Evolution Summit announced: get your discount today!

This year started with some important questions that continue to bother us as we walk towards the post-covid reality. Are we ready to work in the new environment? How and where will we work in the first place? Will we...

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World map painted on hands to show cultural diversity.

Cultural diversity and language inclusion at the heart of advertising

Nowadays, it is business-critical for advertisers to connect with culturally diverse audiences. The Channel Factory researched the importance of language diversity in YouTube advertisements across the UK. Our team at CXM got curious about the report and wanted to find...

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A comic strip showing two people delivering a faster customer service

More haste less speed: why slowing down could be the key to faster customer service

When time is of the essence, how can you deliver a speedy customer service that’s efficient but not rushed? Freshworks recently analysed 107 million support interactions which indicated that speed is the most important factor when it comes to improving CSAT...

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A man holding a sign about overcoming retail challenges as shops reopen.

Overcoming retail challenges as shops reopen: An interview with Shankar Balakrishnan

All non-essential retail shops in England are on a mission to attract customers ever since the 12th of April when lockdown restrictions were eased for the first time in a long while. Whereas some people are excited to return to...

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Conversation about the future of CX

The future of CX: a conversation with Ian Golding, Ian Stokol and Neil Skehel

During the online Gulf Customer Experience Awards held in Dubai earlier this year, Ian Golding shared precious insights into the subject of the CX future.  His talk inspired a Q&A session between Ian Golding, Ian Stokol and Neil Skehel. During the...

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A young woman with the face mask demonstrates how stores can prioritize consumer well-being

Three ways to prioritize consumer well-being

We can only imagine the massive pressure consumers felt during the past year. Our lives changed dramatically with enforced remote work, homeschooling, job losses, and the social (and psychological) impact of lockdown. Things were even worse for those on the...

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a vector picture showing big sign of NPS advantage

Is there an NPS advantage we cannot deny?

If everyone used NPS in the way it was originally intended to, it could represent a decent tool, although still not my top pick. Unfortunately, we have seen many businesses measure NPS incorrectly, doing more harm than good to the...

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A mobile app showing Cisco Webex and demonstrating hybrid working digital transformation.

BT partners with Cisco to deliver smooth hybrid working

With hybrid working being a new norm, enhancing voice and collaboration solutions for customers became a must for digital businesses. The CXM team reports on a new partnership between BT Wholesale and Cisco Webex, and their journey through the era...

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A woman explaining the power of customer interaction analytics for a modern CX world.

Customer Interaction Analytics: The Secret to Modern CX

Over the past year, keeping up and responding to customers has become a feat for businesses. In today’s digital world, contact centres are juggling more conversations than ever before and on an increasing number of channels. Without a doubt, digital...

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Dice showing data insight is crucial for overcoming CX challenges

Overcoming CX challenges with advanced customer insights

Despite recent progress in MarTech innovation, brands can still expect to face significant obstacles when it comes to implementing customer experience (CX) strategies. We wanted to find out more about the exact nature of these barriers and commissioned a study...

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