Category: Digital Experience

How Businesses Can Achieve Instant and Effortless Data Gratification

Across most facets of our lives, we now expect instant responses. From instant communication ― thanks to instant messenger apps and real-time social networks ― to instant answers to our queries ― thanks to the algorithms and powerful search engines...

EU Citizens – Who Do They Trust with Their Data?

Blue Coat Systems, Inc. a leading provider of advanced web security solutions for global enterprises and governments, revealed the results of an online study carried out by YouGov among 3,130 workers in various industries across Great Britain, France and Germany....

The Top Five Apps to Make Glasto Even Better!

I have been lucky enough to go to Glastonbury Festival for the last three years and managed to get a ticket again for this year. Previous preparation for the festival has often included buying a £10 ‘disposable’ phone, as I...

Taking Flight: Delivering Proactive Customer Service on Social Media

Adopting a proactive approach is key to meeting increasing consumer expectations when it comes to customer service. Debbie Nolan, Business Development Director, CRM and Public Sector, at arvato UK and Ireland, looks at the success of Schiphol airport’s social media...

CXM Interview with Jeb Dasteel from Oracle: Providing the Accelerated Buying Experience

As part of our CXM Interview Series, our Editor-in-Chief, Marija Pavlović, talked with Jeb Dasteel, Senior Vice President and Chief Customer Officer at Oracle about the importance of customer success and employee satisfaction for the effective customer experience strategy.   Q: Hello...

Prepare to Be Reviewed

Consumers are more in control of their relationships with brands than they’ve ever been. Not only can they dictate how, when and where they communicate with companies, they also have a considerable amount of influence over the public perceptions of...

How to Avoid the Disastrous Customer Experience Side-Effects of Going Viral

Sometimes they say: “You’re so handsome Ryan, but that is a good problem to have & we’ll address it then!” OK, maybe I made up the former statement, but the latter is true. I’ve encountered this a few times in the...

Unicorns in the UK: Is the UK the New Home of Billion-Dollar Digital Businesses?

The number of potential ‘unicorn’ companies emerging in the North West of England continues to grow, and experts predict that the government’s Northern Powerhouse plans could make the region an even more attractive proposition for digital entrepreneurs. A study by international...

Brave New World: Four Ways to Tackle Ad Blocking in the Age of Consumer Choice

If 2015 was the year ad blocking got its foothold, 2016 is looking like the year everybody’s taking advantage of the technology. Barely a week goes by without a fresh news cycle about the challenges posed to the media and...

Luxury Brands’ Email Marketing is “not Luxurious Enough”

Customers demand a more personalised and targeted email from luxury brands The Dawn of Luxury CRM: Email do’s and don’ts study which was produced by customer engagement specialists ContactLab in conjunction with Exane BNP Paribas, revealed how luxury brands can better...