Category: Digital Experience
Transitioning to a Total Experience approach: what business leaders need to know
A valuable customer experience (CX) has the power to drive loyalty, encourage retention, improve the business’ bottom line, and leave an impact on a brand’s reputation. As organisations strive to stay ahead of the competition, employee experience (EX) is also...
Why AI mastery is key to becoming a CX champion
Even with all the technology available today, true CX champions are still a relatively rare breed. A recent study by MIT, on behalf of SAS, found that just 15 per cent of organisations can claim to be CX champions, while...
Are we reaching the email endgame?
Recent reports in publications such as The New York Times have questioned email’s longevity as a communication channel of choice. But what’s the reality? How can we do communication with customers effectively? The argument goes that Generation Z (born between 1997...
Ethics led design: the only way to gain user trust
Trust matters. Whether it’s in a personal or a business relationship, loyalty grows only through trust. When trust is lost, it can be hard to win it back. However, current trends in UX design show that many companies are putting...
The evolution of data: will AI voice recognition shape how we serve our customers?
Data as we know it is evolving. Previously limited to numerical and text form, data is now increasingly presented to businesses in the form of audio and video, especially with the accelerated use of telephone and video-call communication between businesses...
Adopt or Fail: AI is now mission-critical for retailers
The concept of artificial intelligence (AI) has existed for decades, but only in recent years has the potential scale and significance of its impact come to the fore. Now, it holds the power to influence and shape future success. But what...
Wisdom’s digital customer experience series – Saudi Arabia edition coming in May
CXM, media partner of Wisdom, is happy to report that Wisdom announced the Saudi Arabia edition of its much-applauded Digital Customer Experience Series which will focus on evolving market dynamics in the Middle Eastern region. The Digital Customer Experience Series –...
Empowering the business with UX metrics starts with good habits
Our latest State of UX survey asked 100 UX, design and product development professionals working in the software industry to share their approaches and attitudes to the user experience. The results confirmed what we suspected; while most executives and leadership...
Age Verify: a new digital identity signal helps businesses automatically verify the age of consumers
TeleSign, the leading provider of customer identity and engagement solutions, today released Age Verify, a new digital identity signal that helps businesses automatically verify the age of end-users. Using mobile identity insights, Age Verify immediately confirms if a user is...