Category: CXM Digital

A team works in the office with protected laptops, showcasing the importance of having a fine balance between cybersecurity and remote working.

Cybersecurity and remote working: act now to protect your business

The risk of data security threats and cybercrime has increased significantly during COVID-19 as cybercriminals exploit weaknesses in remote work set-ups. While working from home gives our employees safety, convenience, and flexibility, it also increases chances for online treats. The...

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A woman talks on her phone and uses her laptop to talk with her employer about how small businesses can compete with big brands.

How small businesses can compete with big brands using digital channels and live chat

In this article, read how small businesses can compete with big brands and thrive in this overloaded market. The David vs. Goliath fight between small and large businesses has been raging for decades. On the most basic level, large corporations have...

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A woman uses her phone to shop online, confirming adults will prefer digital channels post-pandemic.

Around 55% of UK adults will prefer digital channels post-pandemic

A heated debate is going on around digitalisation in the last year or so. We’re all speculating about digital trends in 2021 and the future of customer interactions with brands. Will people opt for virtual channels rather than face-to-face communication? According...

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A businessman starting small with big data by selecting points from the analytics on his tablet.

Starting small with big data

Big data has become a customer marketing buzzword. As an industry, we were told that it was going to change the way we acquire and engage with customers. Without a doubt, the potential is huge but for some people, the...

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The image showing how to measure customer experience

UserZoom launches the QXscore to holistically measure customer experience

The CXM team took interest in the news of UserZoom launching QXscore, a tool meant to measure the customer experience of digital services and analyse behavioural data. What sparked our interest is the apparent ability of QXscore to gather user...

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A picture showing how to maximize social media potential

How can advertisers maximise social media potential?

In the last years, social media advertising has been understood as a channel that drives short-term sales. At Nepa, we think this is misleading. In fact, there is clear evidence that social media advertising drives long-term sales as well. Our...

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Wooden blocks set forming a word inclusion, which is an essential practice to focus on if you want to build your brand through accessibility and inclusion.

Build your brand through accessibility and inclusion

Are we doing enough to adjust websites for all customers out there, including ones with disabilities? The past year has forced all of us to become more tech-savvy, but brands still need to focus on providing accessible online services. Simplicity...

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Hands typing emails through the Email Service Provider on the laptop keyboard.

Changing Email Service Provider (ESP)

Email marketing is known to generate the highest investment return compared to other marketing channels. Still, if businesses want to increase the success of their digital campaigns, they need to use email marketing properly and avoid common pitfalls such as...

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A couple is looking at how to design CX on the laptop.

Design CX for novice and expert digital users

After a year of dramatic digital acceleration, it is time for companies to seriously reflect on whether their online solutions meet the needs of users across different generations. Due to fluctuating consumer demands in a highly trending e-commerce, the one-size-fits-all...

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A young woman holding mobile phone and demonstrate how to improve CRM system in a company.

Improve your current CRM system with AI-powered technology

The pandemic rapidly accelerated digital transformation, which was already transforming customer engagement and brand loyalty. These dramatic changes left brands with a headache and the inability to have a full overview of customer experience. According to SugarCRM, 74% of sales professionals...

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A human agent touching the virtual representation of digital transformation

Conga supports Zoopla’s digital transformation during COVID-19

Zoopla improves customer engagement and satisfaction during the UK’s first lockdown using Conga’s Commerical Operations Suite. We have seen a massive uprise in digital transformation during the COVID-19 outbreak in almost all industries. Some brands were better prepared than others, but...

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A digital lock on a woman showing the privacy of first-party cookies

Five customer engagement tips for using first-party cookies purposefully

Take control of your first-party cookies to empower human-centric communication and create successful campaigns in a privacy-first world. We’ve all been told the death of the third-party cookies will suddenly catch us off guard, and there’s no denying that marketers face...

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A person using a phone app for CX innovation

MY Renault at the destination: driving to the CX innovation

In this article, we continue the story about MYRenault by highlighting the most important aspects of the app. In the first part of the narrative, Axis Partners gave you an outline of the phone app market and MYRenault evolution. However, we...

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A woman explaining the power of customer interaction analytics for a modern CX world.

Customer Interaction Analytics: The Secret to Modern CX

Over the past year, keeping up and responding to customers has become a feat for businesses. In today’s digital world, contact centres are juggling more conversations than ever before and on an increasing number of channels. Without a doubt, digital...

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A hand holding out a phone with apps that enhance brand loyalty

How the MYRenault app set on a journey to improve brand loyalty

Have you heard a story about MYReanult, the app that was designed to balance customer needs, market conditions, and digital solutions? Axis Partners reveals how one website transformed into a highly engaging app to deliver a meaningful purpose and enhance...

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two radio hosts talking about podcast listener experience

PodPlays elevating podcast listener experience with Alida Touchpoint

The podcast market is rapidly booming. Listeners love to hear good storytelling and uncensored, spontaneous conversations. To stand out from the crowd, however, producers need to constantly deliver an exceptional podcast listener experience. The CXM team shares exciting industry news...

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Cloud-enabling technology used by a girl for work

Cloud-enabling technology at the heart of business development

In the last year, the unforeseen effects of the pandemic have been a catalyst for prolific change in how brands and organisations engage with their customers and employees. The contact centre moved to the cloud and its agents swiftly adapted to...

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Microphone set for the interview about third-party cookies

The End of Third-Party Cookies: How Can Brands Prepare?

The giant Google announced the phase-out of third-party cookies starting with 2022. What does it mean for advertisers, and how can we plan ahead to meet the big change? The CXM team spoke with Andy McNab, VP at Fanplayr, about the...

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Artificial Intelligence or Real Intelligence: What you Need to Know

It’s hard to go anywhere nowadays without coming across the topic of artificial intelligence (AI). The subject is all over the media, while it is hard to find a presentation deck (on any subject) that does not mention it. However, an...

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How the ‘Hidden Middle’ is Leading Digital Transformation

When it comes to talking about digital transformation or the adoption of technology in business, the focus is most frequently on the challenges that large companies face to adapt, or the opportunities for small businesses to rapidly scale their operations.  However,...

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