Category: CXM Digital

A digital lock on a woman showing the privacy of first-party cookies

Five customer engagement tips for using first-party cookies purposefully

Take control of your first-party cookies to empower human-centric communication and create successful campaigns in a privacy-first world. We’ve all been told the death of the third-party cookies will suddenly catch us off guard, and there’s no denying that marketers face...

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A person using a phone app for CX innovation

MY Renault at the destination: driving to the CX innovation

In this article, we continue the story about MYRenault by highlighting the most important aspects of the app. In the first part of the narrative, Axis Partners gave you an outline of the phone app market and MYRenault evolution. However, we...

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A woman explaining the power of customer interaction analytics for a modern CX world.

Customer Interaction Analytics: The Secret to Modern CX

Over the past year, keeping up and responding to customers has become a feat for businesses. In today’s digital world, contact centres are juggling more conversations than ever before and on an increasing number of channels. Without a doubt, digital...

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A hand holding out a phone with apps that enhance brand loyalty

How the MYRenault app set on a journey to improve brand loyalty

Have you heard a story about MYReanult, the app that was designed to balance customer needs, market conditions, and digital solutions? Axis Partners reveals how one website transformed into a highly engaging app to deliver a meaningful purpose and enhance...

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two radio hosts talking about podcast listener experience

PodPlays elevating podcast listener experience with Alida Touchpoint

The podcast market is rapidly booming. Listeners love to hear good storytelling and uncensored, spontaneous conversations. To stand out from the crowd, however, producers need to constantly deliver an exceptional podcast listener experience. The CXM team shares exciting industry news...

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Cloud-enabling technology used by a girl for work

Cloud-enabling technology at the heart of business development

In the last year, the unforeseen effects of the pandemic have been a catalyst for prolific change in how brands and organisations engage with their customers and employees. The contact centre moved to the cloud and its agents swiftly adapted to...

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Microphone set for the interview about third-party cookies

The End of Third-Party Cookies: How Can Brands Prepare?

The giant Google announced the phase-out of third-party cookies starting with 2022. What does it mean for advertisers, and how can we plan ahead to meet the big change? The CXM team spoke with Andy McNab, VP at Fanplayr, about the...

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Artificial Intelligence or Real Intelligence: What you Need to Know

It’s hard to go anywhere nowadays without coming across the topic of artificial intelligence (AI). The subject is all over the media, while it is hard to find a presentation deck (on any subject) that does not mention it. However, an...

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How the ‘Hidden Middle’ is Leading Digital Transformation

When it comes to talking about digital transformation or the adoption of technology in business, the focus is most frequently on the challenges that large companies face to adapt, or the opportunities for small businesses to rapidly scale their operations.  However,...

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5G: The Data Ownership Debate

5G, the latest generation of cellular network, is dominating media headlines and capturing everyone’s imagination. Among all this noise, one of the growing topics of debate is the continued relevance of Wi-Fi in a 5G world, with many commentators starting...

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The Digital Future of Brick & Mortar in the Middle East

Retail sales in the Middle East are booming. Customers are getting smarter about their shopping choices and their expectations of the retail experience are accelerating quickly. Non-store retailing, which includes online shopping, direct selling, mobile internet, social media, and home...

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Dubai Hosts ‘Digital Experience Now’ Networking Event

Contentsquare is making its event debut in Dubai with Digital Experience Now – aka The DEN – a networking conference exclusively for digital leaders across the Middle East and North Africa. Following Visa’s recent report stating that the number of online...

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Taking a More Human Approach to Artificial Intelligence

Artificial Intelligence (AI) is all about machines, obviously. Except it’s not! In truth, discussions surrounding AI may often centre around how competent, intuitive, and contextually aware the machine brains we are building have become, but really, AI is all about us...

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