FINALISTS were converted to winners at the first ever UK Digital Experience Awards 2014, held in London last Wednesday.

Created to recognise and celebrate the delivery of exceptional customer experience through digital channels and media, the Awards proved to be a stunning digital showcase.

Held at the Grand Connaught Rooms in London, finalists in each of the 11 categories presented their entries to Judges. Winners were then announced during a sit-down meal for over 200 people, including Heather Small, singer and Barnardo’s celebrity ambassador.

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The winners were selected by a panel of judges made up of over 50 industry practitioners. Top names vying for these prestigious awards included: Sky; Nationwide; Amey; Leaseplan UK; Barclays, LV=; Lowell Group and Shop Direct.

The overall winners of the UK Digital Experience Awards were Shop Direct in partnership with Serco for their entry into the Best Digital Team category. They also scooped award for Best Digital Experience in the Online Retail and Telecoms sector.

The Award for Best Innovation in Digital Experience went to Geeks Ltd, and the Global Reviews Award for Best Digital Experience, presented by our partners Global Reviews for best website digital experience was won by LV= for their over 50’s life insurance.

For a full run down of the winners please click here.

Congratulating the 2014 winners, Neil Skehel, Managing Director of Awards International, said: “We are delighted with the quality of entries received for the UK Digital Experience Awards. We have seen some shining examples from companies who are at the forefront of using digital technology to deliver an exceptional customer experience. Today gave us the opportunity to acknowledge those companies and celebrate with the finalists and winners.”

Dr Emma K. Macdonald, a Senior Lecturer in Marketing at Cranfield School of Management, partners of the UK Digital Experience Awards said:
”Getting the customer experience right is a key priority for organisations in competitive markets.  Proliferating digital channels however, may make this challenging.

“Organisations that embrace digital channels can enhance the relevance of conversations with customers and hence strengthen their relationships. These awards recognise organisations that are leading the way in creating great customer experience via online and mobile channels.”

Nicholas Greig, Regional Director UK & Europe of Global Reviews, partners of the UK Digital Experience Awards said:
“We are delighted to have been a partner of this highly valuable event and to have made our world leading customer experience methodology and performance data available to the inaugural UK Digital Experience Awards. We would like to extend our congratulations to all the finalists and winners – in particular LV= winners of the Global Reviews Best Digital Experience Award.”

The UK Digital Experience Awards are owned by the operators of the very successful UK Customer Experience Awards and are presented in partnership with Customer Experience Magazine, Cranfield School of Management, Global Reviews and Awards Systems. Sponsors of the Awards included Usuability247, Spectrum Insight, Rant & Rave, and the charity Barnardo’s.

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