Complaint Handling Drives Brand Loyalty

September 22, 20161min

Many companies are terrified of customer complaints. What they don’t understand is that complaints are actually a blessing in disguise. Not only does your company have the chance to fix a problem, it is also a great opportunity to build loyalty among your customers.

However, customers still have little trust in businesses. Is the customer complaining changing? How important is social media and technology for new customer complaint handling trends? Check the infographic below for answers!


Are you proud of how customer complaints are handled at your company? Share your story with other business professionals at the upcoming UK Complaint Handling Awards 2017!

Interesting links:

The Funny Side of Customer Service: Handling Complaints in Good Humour

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Tamara Lužajić

Tamara Lužajić is the branch of Customer Experience Magazine made for our readers in the Middle East. It's packed with global and local news and features covering relevant CX topics and upcoming events.

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