Senior Vice President of Customer Experience Innovation at Confirmit, Claire Sporton, has been named a winner of the 2018 CX Impact Awards by the Customer Experience Professionals Association (CXPA).

The CX Impact Awards were held to mark CX Day, a global day celebrating the organisations and people who are delivering great experiences to customers. The award commends Claire for her passion in ensuring CX practitioners are acknowledged as fundamental elements to business success.

She has made it her mission to get CX on the radar of every business leader and to ensure that CX practitioners have the tools they need to guarantee their programmes deliver measurable value. Claire’s continued challenge is to turn CX measurement from a backward-looking metric into a catalyst for organisational wide action and cultural change.

Michael Wooh, Chief Marketing Officer at Confirmit, said: “Claire brings a wide range of experience and knowledge to her CX practice but, more importantly, Claire has a real passion for how CX can be used as a catalyst for empowering practitioners and delivering tangible business success.

“This vision underpins everything she does in her role at Confirmit and it has been the driving force behind our CX strategy. She is extremely deserving of this award given the strides she has made for our customers and making a name for herself in the CX industry.”

Following her win, Claire said: “While no one is ever going to say that CX is not important, it is often sidelined by executives as they prioritise their business outcome KPIs – revenue and profitability. The primary focus of my work is to ensure that CX is recognised as an invaluable component in the measurement and delivery of business success – and I’m honoured and thrilled this work is being rewarded today.”

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