* All prices are excluding VAT
* opportunity to organise in-house training for your team
Designed and Delivered by:
Manuela Pifani, multi-award winning, CCXP certified and 2015 UK CX Professional of the Year. The course leverages Manuela’s personal experience as a CX business leader and her deep knowledge of best in class methodologies and case studies, gathered during over 15 years in CX leadership positions in large international organisations, also working with a broad range of top consultancies and CX experts.
While customer experience is increasingly talked about in the Boardroom, not many organisations have designed a coherent and differentiated Customer Strategy to focus their efforts and resources and optimise customer and business results.
This 2-day intensive course will enable delegates to understand and practice different customer strategy and design methodologies and tools, and learn how to use the customer strategy to align the organisation behind the delivery of a consistent and differentiated Customer Experience.
A balance of theory, case studies and practical exercises will build the skills and capabilities attendees will require to design their own customer strategy and successfully embed it in their on organisation. The course is aligned to the CXPA competency framework and represents a deep dive on the CX Strategy and Design components.
For those senior CX and Strategy Leaders and Directors who want to improve their ability to lead the development of an integrated strategic approach to customer experience management.
For those CX Leaders and Practitioners who want to deepen and expand their knowledge and skills on Customer Strategy and design methodologies, acquire new tools and techniques, be exposed to global best practice and learn how to use Design Thinking to transform their Customer Experience.
Duration: Two full days, non residential
What your organisation will gain:
After attending the course, delegated will be able to apply their knowledge and skills to design a clear and coherent Customer Strategy to: