Number 1

Ian Golding

Global Customer Experience Specialist, Customer Experience Consultancy

Ian Golding has acquired the status of a highly influential figure in Customer Experience in the recent years, coaching CX across the world. With over 25 years of experience in the CX sector, Ian has published one book, co-authored two and has regularly contributed to Customer Experience Magazine. In 2020 alone, Ian delivered over 30 masterclasses and shared knowledge with more than 600 people from all over the world. To support and inspire the CX community during the pandemic, Ian brought together a group of fellow global CX professionals under the name CX Cares. The group released one whitepaper and helped with the guiding and counseling businesses during the challenging period. On top of that, Ian has continued in his role as an Awards Chairman, hosting three CX Awards events in 2020. Ian is the very deserving of this year’s CX Stars!



Number 2

James Dodkins

Customer Experience Rockstar, Rockstar CX

Last year’s number one UK CX Influencer, CX Rockstar James Dodkins landed on number two this year. James has been in the CX industry for 10 years and has published four books on the same topic.

The creator of ACXS finds his inspiration in the CX community where he helps other CX professionals to systematically improve Customer Experience in a structured and replicable way. James was also recently awarded ‘UK’s Most Outstanding CX Keynote Speaker’ by Corporate Vision Magazine.




Number 3

Rebecca Brown

Co-Founder, Think Wow Limited

Rebecca is a highly experienced CX practitioner and a regular monthly contributor to CXM. On daily basis, Rebecca shares her intense passion for CX with her 15000 followers on LinkedIn, presenting common customer painpoints and how to resolve them in the most practical and engaging way.

Rebecca was also a Judge at the UK CX Awards 20 and UK Complaint Handling Awards 20. She cites the launch of a free anti-bullying health-check as her proudest CX moment, which affirms her beliefs in safe and ethical employee culture.




Number 4

Marie Cross

Co-Founder & Training Director, First Impression Training Ltd

Marie Cross has spent her working life within the CX industry, starting her customer service career at as early as 12 years old. As a founder of a small business consultancy, Marie has been helping big companies for over 20 years, including names like Bupa, AXA Plc, Kuoni, NHS and Fujifilm.

Marie prides herself in the consultancy’s Awards achievements, one of which being Gold Winners at the UK Business Awards 2019 for Professionals Services of the Year.




Number 5

Nick Hague

Head of Growth, B2B International

Nick’s career started 20 years ago when he co-founded B2B International with the goal of helping companies to improve CX. Nick has published two books on market research and one book around the Six Pillars of CX.

His biggest CX achievement is developing thought leadership on CX called the ‘B2B Superpowers’ research to help B2B brands construct the ultimate CX for their customers in the future.





Number 6

Clare Muscutt

Founder and Director, CMXperience Ltd

As a successful global CX author-entrepreneur, Claire has been leading the charge for Women in CX around the world. Claire left the corporate world in 2017 and started her own CX agency. In 2020, Clare started a podcast called WICX and an online membership community to bring to together, support and inspire women in the CX industry from all over the world. Clare has a strong presence on LinkedIn, with over 14 000 followers, regularly posting about her podcast and CX community. She finds inspiration in the work and accomplishments of the prime minister of New Zealand, Jacinda Adern.





Number 7

Richard Beevers

CEO, Customer Plus Ltd

Working as CEO of an award winning CX consultancy, Richard has advised a wide range of large private and public sector clients. Richard’s consultancy won a number of remarkable awards over the years, some of which being CIM Excellence Award, National Customer Service Excellence and CSTN – Training Project of the Year. Richard’s greatest inspiration is the father of NPS, Fred Reichheld, as well as Professor Peter Doyle and Paul Cooper.






Number 8

Daniel Hoff-Rodrigues

Director and Founder, CX Squared Talent Solutions / The Brum Muse

Daniel leads a community-focused tech recruitment business that helps to bridge the digital skills gap by inspiring young people to seek careers in tech. Daniel’s business has won an award for the Tech Recruitment Agency of the Year at Prestige Awards. When asked about his proudest CX moment, Daniel says it is definitely the launch of {CX}2 In-House, a service tailored for clients seeking a radical model for reaching potential talent.






Number 9

Ana Iorga

CEO and Chief Neuroscientist at Buyer Brain

With more than 10 years in the CX industry, Dr. Ana Iorga is now at the helm Buyer Brain, a people insights company that uses cutting edge neuroscience to delve deep into customers’ emotions and deliver accurate consumer insights. Ana has co-edited and authored ‘Ethics in Neuromarketing’ and co-authored the ‘Consumer Neuroscience’ textbook. During the onset of Covid-19, Ana started working with the Romanian government on a communication campaign while employing behavioural science principles.





Number 10

Manuela Pifani

Founder & Managing Director, CXellence

Manuela Pifani founded CXellence to work with CX leaders who struggle to generate the desired ROI from CX initiatives. During her nearly 20-year long career in the CX sector, Manuela has won many industry awards, both individually and with clients. Some of the awards are in the following categories: UK CX Professional of the Year 2015, Customer loyalty and retention, CX and engagement; and Customer satisfaction strategy. Aside from winning at the awards, Manuela had been a judge at UK CX Awards 2020.





See how other CX Stars Influencers ranked here.

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