A positive company culture is more important for businesses now that at any stage in their history, with a recent poll suggesting 92 percent of senior executives cite cultural change as a critical driver to increase their firm’s values, but only 16 percent agreeing their culture was where it needed to be.
As anyone in a management position can tell you, poor company culture can lead to workplace bullying, harassment, and a lack of productivity among other things, and a new book by Colin D Ellis, Culture Fix: How to Create a Great Place to Work is a game-changing guide to building an enviable company culture.
Ellis argues that culture is key to success for every organisation, and is increasingly critical for millennials, who are prioritising organisations which offer a great culture over other traditional factors such as salary.
Culture Fix contains exclusive case studies from brands such as HSBC, Zappos, Google, and Manchester United among others, and the author employs his experience from working with global brands including Red Bull, and the governments of Australia and New Zealand.
In a competitive jobs market, culture is essential to attracting – and retaining – top talent in a new era of employment. As flexible and remote working becomes the norm, Ellis reveals how to ensure this doesn’t negatively impact the drive, cohesion, shared purpose, and innovation of teams.
His highly practical book will teach CEOs, managers, and team leaders to build self-motivating teams that not only bring value but create a fantastic Employee Experience.
Culture Fix is based on the six pillars of company culture: Personality & Communication, Vision, Values, Behaviour, Collaboration, and Innovation. Readers will learn to build an aspirational vision for teams and organisations, and about the importance of emotional intelligence in a successful team.
The book will tell you if your current team is stagnant, and offer skills to manage diverse teams which often cross cultural barriers.
Speaking to CXM, Ellis said: “Culture pervades through absolutely everything that’s done on a day-to-day basis in every organisation around the world, from the behaviour of senior leaders in large global organisations to the way that a sports team trains for a game at the weekend.
It dictates where people sit, how meetings are run, how decisions are made, how people are hired, how teams work together and how new ideas are implemented.
“When time is made for the staff to define the culture they need in order to be able to achieve the goals, then engagement will increase.
This leads to greater productivity, more sales, improved revenue, fewer safety incidents, reduced turnover of staff and, most importantly, happier staff and customers.
“This is why culture is important.”
Culture Fix: How to Create a Great Place to Work is out now, published by Wiley, priced £15.50.
Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.