Optimizely has launched AI-powered marketing agents to enhance core functions like content creation, campaign management, project oversight, and experimentation analysis.

“These Opal advancements are a game-changer for marketers, revolutionising how they harness AI across their everyday tasks. Our suite of tools empowers teams to craft unforgettable, personalised experiences with unprecedented efficiency. As AI adoption continues to surge, Optimizely is at the forefront, equipping marketers with everything they need to dominate in a digital-first world,” said Rupali Jain, Chief Product Officer at Optimizely.

Powered by Google’s Gemini large language model (LLM), the AI agents are customized to fit specific marketing needs, accessing and acting on context from Optimizely One. Drawing on company data, brand guidelines, and even tailored instructions, the agents allow marketers to facilitate workflows, chain tasks together, and elevate creativity and efficiency. By aligning marketing efforts with personalised customer journeys, these tools ensure every interaction resonates with brand consistency and strategic intent.

Since its introduction last year, Opal has seen a 500% adoption surge among Optimizely customers, reflecting the growing need for intuitive, CX-focused AI solutions.

In addition, Optimizely has launched an AI Playbook to help businesses integrate AI into their marketing strategies effectively, offering step-by-step guidance for achieving transformative customer interactions.

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