CMO Secrets Revealed

Feedback is the Secret Sauce

Talking to customers is important – but so is listening. The better understanding you have of your customer’s world, the better decisions you can make around just about everything. At a minimum, they’ll tell you what is and isn’t working. And on a good day, they’ll be the ones making decisions for you and giving you great ideas. Use customer feedback to:

• Inform your biggest messaging decisions
• Leverage customer feedback for surprise and delight
• Listen closely for specific details
• Turn customer feedback into attention- getting, lead-generating content
• Make better decisions around pricing and packaging

Read the full e-book to learn how to understand your customer’s world and let them be the ones making decisions for you and giving you great ideas.