Sarah Jenkinson, Customer Experience Magazine
Sky took home the trophy in the Best Integrated Approach category at the UK Digital Experience Awards 2014 for their project “Supercharge”.
Amanda Millman , Senior Online Customer Experience Manager, and John Myatt, Self-Serve Engagement Manager from Sky share the secret to their success:
“ Supercharge was all about an intense focus on the work we already do, to drive up digital contacts by connecting our work across channels, helping customers get the best experience from their journey, whichever channel they chose, or moved to.
We shared our story about how we’ve got our teams working together, so co-locating teams of designers, developers and customer experience into project teams; how we’ve adapted our approach so that we always think mobile first, reacting to the increasing numbers of customers visiting our site through their mobile or tablet; and how we’ve linked call centre data to pages visited, so not only do we measure the feedback on the page, but we also know what our customers are actually doing next.
We were thrilled to have won the Best Integrated Approach Award. It was great to be able to share our story in front of the Judges and other companies, as well as finding out about the great stuff the other companies are up to.”
Businesses of all sizes and sectors are invited to submit entries to one or more of the categories
If your company has integrated digital channels for the benefit of your customers and your business as a whole and you’ve got the evidence to prove it, enter now and this year’s trophy might end up in your hands!
Please contact Lisa on 0207 193 0551 for more information or email Lisa at firstname.lastname@example.org .
PR and Communication Manager
Customer Experience Magazine
Telephone: 020 7558 8241 020 7558 8241.
I am passionate about Customer Experience and love hearing about all the wonderful things companies are doing to put the customer at the heart of their business. In my role at Awards International I manage the blogs on our Awards websites, I write articles for Customer Experience Magazine and support our clients with all the PR opportunities that being involved in our Awards brings.
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