A majority of European mid-sized call centres understand the advantage in a connected customer journey, but only 14 percent are confident in meeting current and future needs.
That is one of the findings published in a new independent research study conducted by global business consulting firm, Frost & Sullivan, which found that revealed that 77 percent of call centres surveyed recognise the connected customer journey as elevating their competitive advantage and having an immediate impact on their business.
The report, Midsized Call Centres Take a Digital-first Approach; Cloud Solutions to Power Customer Service in 2019, explores what CX means to mid-sized organisations in terms of business impact, priorities, and technological maturity.
The report is based on a survey of 600 business and IT leaders across 26 countries involved in defining and implementing customer service strategies. One-third of respondents were based in Europe, with the research conducted in the UK, Germany, France, Italy, Sweden and The Netherlands.
More than 40 percent of survey respondents believe anticipating and catering to consumer needs are by far the most important capabilities in providing good Customer Experience. In Europe, 76 percent of mid-sized call centres surveyed indicate the ongoing digital disruptions across industries will significantly impact them. As a result, such call centres are accelerating investments in digital channels and emerging technologies.
Executive Vice-President of report sponsors PureCloud at Genesys, Olivier Jouve, said: “It’s no surprise that the majority of organisations are looking to cloud, AI, and big data to deliver the kind of experiences consumers expect today. For smaller organisations, a cloud-based, omnichannel contact centre is the best way to deliver predictive and personalised service across every channel.”