Easy as ABC: Employee Recognition and How To Do It Right

May 13, 20207min

Employee recognition is key to the success of any organisation, but whilst this fact has been well established, it seems there is still a lot of room for interpretation.

For example, a statistic published by World at work states that the no.1 type of recognition that organisations have in place is still recognising years of service, with a whopping 87% of companies still building their recognition schemes around tenure. Compare that to the research produced by York College of Pennsylvania’s centre for professional excellence which found that Millennials require immediate recognition for accomplishments, and you can see where things could go wrong.

Another potential problem area applies specifically to the world we all work within. Whilst it’s an outdated principle, and becoming less and less prominent in organisations where customer experience is a specialist function, some companies still feel that complaint handling is a negative thing, not to be openly acknowledged or shouted about. They feel that admitting they get complaints shows the company in a negative light, and that can mean that anyone working hard to help customers in a complaint handling function, may not get the reward or recognition they deserve.

The chances are that if you spend time reading CXM, you already know how crazy that is. But maybe you’re having trouble getting that message through your whole organisation.

On top of everyday challenges, employee recognition and engaging the workforce has just become harder with the widespread enforced adoption of working from home to keep us all safe. How your company chooses to respond during this period of remote work will not only help you with your current employees, it will help you attract and retain high quality candidates in the future too – now is a great time to look at your employee engagement strategy.

We’ve pulled together just a few quick tips to help any organisation struggling to motivate and retain top customer service talent:

1. Enable your teams to provide peer to peer feedback, publicly and encourage this as much as possible.

Studies have shown that peer to peer feedback can have up to 36% more positive impact than manager praise alone. Looking at a platform that can allow your teams to shout about great work remotely will help them to stay connected and to know their hard work matters.

2. Reward the continued focus and hard work of your teams since the lockdown with a token gesture.

It’s not easy to adjust to working from home, especially for those also balancing child care. Studies show that gift cards mean a lot to staff, so why not invest in your local community at the same time as recognising hard work? You could buy a gift card for a local restaurant for when they open back up or try something a little different – Employee discount schemes such as My Vip Rewards can offer discounts on local independent retailers as well as larger national brands and may help keep the economy going once things start to re-open.

3. Say thank you face to face, and at a deliberate time.

Fitting a rushed thank you in at the end of the working week, or as part of a catch-up call can make it seem like a bit of an afterthought. Contact your team member via video call (if your internet speed allows) and say thank you. Make the call specifically about thanking them and finish the call without adding any other agenda items, so it’s clear that thanking them was your sole driver.

4. Be transparent and communicate regularly about any plans that could impact your workforce.

Share proposed plans on how you will safely manage their re-entry to the office. Staff will appreciate being kept in the loop and it will inspire their confidence that there is significant consideration being given to their safety and welfare. If it’s more serious than that, and there is potential for layoffs, you couldn’t do much better than look to the recent communication from the AirBnB CEO to all of his team. He delivered a heartfelt, and honest address that reassured his team he would do what he could to look after them, even if the worst should happen and he couldn’t keep them on.


Cartoon author: Rebecca Brown, CEO and Founder of ThinkWoW.


Rebecca Brown

Rebecca Brown

Rebecca Brown is founder and Lead Consultant at Think Wow Limited, a training and consulting service offering Customer Experience strategy with a difference. Rebecca is a judge at the 2020 Complaint Handling Awards.

Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Masterclass enquiries:
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


Find a job in customer support with Jobsora


cbd oil: cbd oil eczema elixinol cbd hemp oil capsules which is better hemp oil or cbd oil cloudnine cbd cbd lymph nodes cbd reader thrive market cbd why is my cbd oil clear serviced offices sydney hemp cbd oil laboratory analysis tennessee cbd kannaway can you buy cbd oil in pa cbd isomerization pure source plus free cbd flower samples does cbd oil clash with any medications dab side effects cbd kratom st charles does earth fare sell cbd oil best quality essential oils on amazon is cbd oil made from marijuana legal in new mexico wellness way supplements cbd co2 oil cartridge for sleep nordic goddess cbd

male enhancement: sex function medicine to arouse a woman whats that pill zoloft increased libido the best ed medication penile reattachment penile enlargement before and after pills that make you horny 6 inches cock comed internet are testosterone boosters legal how to reduce libido formula r3 reviews how to stimulate a man with ed sex enhancement pills walgreens vitamin e and testosterone dr oz male enhancement penis enlargement blog natural supplements for circulation natural treatments red supplements review how to make a penis in text rhino black 3k penile enlargement cream

weight loss: yvette nicole brown weight loss weight loss alli bananas for weight loss water pills effective weight loss dr prescribed weight loss pills weight loss facts midsection weight loss benefits of green tea weight loss sentara weight loss programs diet pills not approved by the fda marin weight loss weight loss for middle aged woman cryotherapy for weight loss reviews water pills for weight loss reviews body beast reviews for weight loss weight loss surgery centers near me best natural diet pills 2015 akvar diet pills body building diet pills khalid bin mohsen shaari weight loss diet statistics body measurement for weight loss keto pills free trial no exercise weight loss pills

vape: can you vape honey penguin joyetech vape water bong gas station vape pens vape kick vaporesso cascade one plus diablo vape vape out visalia glas basix voopoo drag mini tc mode not firing 60 watt ecig the vape pen v2 ex ecig vapor lock texas vape juice can uwell tanks vape dry herb tobacco cigarette and vitamin e levels best vape pen for thc cartridges rda vapes vape wax for sale what does the acronym rda stand for e cigarette vaporizer series box mod for sale guide to e cigarette tanks