Gulf Customer Experience Awards winner Emirates has topped a customer satisfaction index for the UAE, with the airline beating brands including Honda and Apple.

The Kuwait-based Service Hero platform collates customer satisfaction data from a wide range of sectors across the UAE and Kuwait to compile its overall country indices, with Emirates Airlines earning the UAE customer service crown ahead of Apple and Honda – according to nearly 30,000 valid assessments.

This is the third year in a row that Emirates – which in January won the Digital Strategy title at the Gulf Customer Experience Awards in Dubai – has appeared in the top three positions in the ratings for customer satisfaction ratings. Last year the airline rose from its previous second placing to claim the top ranking for the first time – unseating previous back-to-back champion Apple.

Meanwhile, another auto manufacturer, BMW, featured in the top-three of the Kuwait index, which had a somewhat different make-up with local Islamic bank Boubyan taking the first spot for the third year running ahead of local long-time family-run favourite Mais Alghanim Restaurant.

In terms of category winners in the UAE, previous GCXA winner Etisalat, IKEA, and Carrefour were among those featuring across the 14 categories.

Service Hero also noted the 1.6 percent rise in satisfaction levels across the board over the past year.

Service Hero founder Faten Abu-Ghazaleh said: “The increase in overall customer satisfaction that we see every year in the UAE is directly related to the nation’s keen interest in reinforcing the ‘Happiness and Well-being’ strategy across its different sectors.

“With this, companies from both the private and public sector are urged to look into means of developing their performance levels in terms of service excellence, and ensuring that they deliver a service of high standards to please consumers.”

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