* All prices are excluding VAT
A well constructed and delivered event can stimulate real business growth and development. It is often the only marketing tactic that leverages face to face interaction with a selected audience. Effectively delivered, an event has the potential to generate sales and new business, increase brand awareness, help foster new partnerships, build your business community and ultimately increase engagement and loyalty.
This one day course will look at how an event can provide a great return on investment. The key starts with creating an event strategy that compliments existing marketing and communications channels. It will look at defining meaningful and deliverable event objectives, understanding your audience, importance of forging relevant partnerships and event content creation.
Whether you organise events throughout the year or are embarking on your first, this 1-day course is designed to help you understand the elements that create a strong and effective event strategy.
It will provide you with the opportunity to evaluate the performance of your current event portfolio and help develop new events that will deliver the right message to the right people at the right time!
This Event Strategy and Planning course is aimed at those who are responsible for the creation and performance of events within their business. It would also be suitable for anyone who would like to add to their skill set or those who undertake a logistics role and would like to develop their understanding of event strategy.
“Sarah’s knowledge and experience of event management is outstanding. With Sarah’s guidance, I feel I have grown immensely as an Event Executive” Nicole
“1 day with Sarah made all the difference. She was knowledgeable, informative and full of ideas to help me carve out my own way of doing things” Lucy
“Many thanks for the training session, I came away full of enthusiasm and full of ideas” Maria
“Thank you for helping me to understand a little more of the world of Event Management. I now feel more able and confident to enter the industry in a role that will suit my skills and interest” Robert