Sarah Halfpenny
Event Strategist

Event Strategy and Planning


Dates and Prices


  • March 2019
  • June 2019
  • September 2019
March 2019

Wednesday 12th March 2019
Regular price: £349.00
Early bird price: £249.00
(Early bird expires 12th February 2019)

Event Strategy and Planning + Event Project Management 12th and 13th March 2019
Regular price: £549.00
Early bird price: £449.00
(Early bird expires 12th February 2019)

June 2019

Wednesday 11th June 2019
Regular price: £349.00
Early bird price: £249.00
(Early bird expires 11th May 2019)

Event Strategy and Planning + Event Project Management 11th and 12th June 2019
Regular price: £549.00
Early bird price: £449.00
(Early bird expires 11th May 2019)

September 2019

Wednesday 10th September 2019
Regular price: £349.00
Early bird price: £249.00
(Early bird expires 10th August 2019)

Event Strategy and Planning + Event Project Management 10th and 11th September 2019
Regular price: £549.00
Early bird price: £449.00
(Early bird expires 10th August 2019)


* All prices are excluding VAT




Masterclass Summary

A well constructed and delivered event can stimulate real business growth and development.  It is often the only marketing tactic that leverages face to face interaction with a selected audience. Effectively delivered, an event has the potential to generate sales and new business, increase brand awareness, help foster new partnerships, build your business community and ultimately increase engagement and loyalty.

This one day course will look at how an event can provide a great return on investment. The key starts with creating an event strategy that compliments existing marketing and communications channels. It will look at defining meaningful and deliverable event objectives, understanding your audience, importance of forging relevant partnerships and event content creation.

Whether you organise events throughout the year or are embarking on your first, this 1-day course is designed to help you understand the elements that create a strong and effective event strategy.

It will provide you with the opportunity to evaluate the performance of your current event portfolio and help develop new events that will deliver the right message to the right people at the right time!


Venue


Stevenage, Business & Technology Centre


Masterclass Learning Objectives

  • You will gain a clear understanding of how to create a clear and meaningful event strategy
  • You will gain a full understanding of the event life cycle
  • You will leave with some tools that will help you create future events with confidence and flair

Target Audience

This Event Strategy and Planning course is aimed at those who are responsible for the creation and performance of events within their business. It would also be suitable for anyone who would like to add to their skill set or those who undertake a logistics role and would like to develop their understanding of event strategy.


Masterclass Agenda

  • Creating the Event Brief
  • Defining event objectives
  • Defining event benefits
  • Understanding the audience profile
  • Designing the correct Event format
  • Identifying and seeking relevant partnerships and sponsorship
  • Event content creation
  • Story telling post event

Testimonials

Sarah’s knowledge and experience of event management is outstanding. With Sarah’s guidance, I feel I have grown immensely as an Event Executive” Nicole

1 day with Sarah made all the difference. She was knowledgeable, informative and full of ideas to help me carve out my own way of doing things” Lucy

Many thanks for the training session, I came away full of enthusiasm and full of ideas” Maria

Thank you for helping me to understand a little more of the world of Event Management. I now feel more able and confident to enter the industry in a role that will suit my skills and interest” Robert




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