UK Complaint Handling Award winner Thomas Cook has extended its partnership with customer review tech experts Feefo to cover the UK travel giant’s sporting experience brand, Thomas Cook Sport.

Building on a three-year relationship with Feefo – which in 2015 won a UK Digital Experience Award – Thomas Cook Sport will deploy their AI-powered, invitation-only insight platform. Feefo’s solution enables customers to post real reviews about the experiences they have had at some of the world’s greatest and most glamorous sporting events, such as the Wimbledon Tennis Championships or Formula 1 Monaco Grand Prix.

Rob Slawson, Head of Thomas Cook Sport, said: “As a company dedicated to giving our customers amazing experiences, we value transparency and openness above all else, which makes Feefo the perfect partner. Our customers will now be able to share hugely valuable and real opinions with us and fellow sport-lovers because of Feefo. We always listen to our customers and this gives Thomas Cook Sport an opportunity to gather actionable insight that will be used to improve Customer Experience.”

Feefo stands apart from other review platforms through its transparent, invitation-only approach and the power of its disruptive technology. Only real customers can post reviews, whether good or bad, providing a wealth of analytics that fuel smarter business decision-making.

Feefo CEO Matt West added: “We are thrilled to be partnering with such an exhilarating brand. Our technology empowers brands to engage more smartly and more intimately with their customers than ever before. Through the agility of our smart technology, we extract the true value of customer opinion, increasing a brand’s reputation for trustworthiness and transparency.”

The 2019 UK Digital Experience Awards are taking place in London’s Park Plaza Riverbank on July 12. 

 

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