Customer engagement software firm Freshworks Inc has announced its Freshsuccess customer success management software, delivering an integrated customer view for marketing, sales, support, and success professionals.

From January 2020, all go-to-market teams can leverage unified, holistic data of both accounts and contacts yielding the most up-to-date account activity and health information to identify accounts that are either at risk or ready to buy more goods and services. 

With Freshworks’ Freshsuccess, users get detailed analysis of past behaviour to create and configure customer health scores, allowing companies to grow an established customer base, identify any red flags and increase customer retention rates. In addition, Freshsuccess helps teams operationalise customer success in other important ways.

These include keeping customer success teams organised, allowing everyone to centrally manage all of their customer-related activities such as alerts, workflows, and tasks.

Users will also be able to streamline business intelligence and easily identify behavioural trends while uncovering valuable customer insights.

Girish Mathrubootham, founder and CEO of Freshworks, said: “Our Customer-for-Life vision revolutionises customer engagement to take advantage of the never-ending customer journey. Meaningful customer insight doesn’t end at market, sell, and support. You need to engage continuously to get a customer for life.

With Freshsuccess integration, businesses will be able to leverage actionable data across the entire suite of products – including Freshmarketer, Freshsales, and  Freshdesk – for predictive analytics, customer intelligence and workflow management to proactively court, close, keep, and grow customers for life.”

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