Omnichannel CX and contact centre solutions provider Genesys is rebranding its flagship software as a service (SaaS) offering.

The company is changing the name of PureCloud – the world’s leading public cloud contact centre platform – to Genesys Cloud.

The move is to reflect the evolution of the company and mark the launch of Experience as a ServiceSM powered by Genesys Cloud, which enables organisations to achieve true personalisation at scale.

Genesys CEO Tony Bates, explained: “Through Genesys Cloud, we’re delivering Experience as a Service to make it easier for organisations to foster customer trust and loyalty. This starts by helping them know their customers as individuals, not profiles or segments, and leading with empathy throughout every connected moment.

“When businesses can provide distinctive experiences tailored for each customer, they’re achieving the level of personalisation today’s consumers are looking for – and that’s what we enable with Genesys Cloud.”

 

 

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