The winners of the Gulf Customer Experience Awards have been celebrating their wins in Dubai following a day that saw the culmination of months of work by dedicated finalists.

The ceremony, sponsored by Oracle, took place in the Conrad Dubai hotel after a morning in which teams of finalists from dozens of businesses and organisations presented before an expert panel of judges.

This year’s judges.

The presentations outlined strategies implemented to enhance customer centricity, with each aspect of the initiatives scrutinised by the judges who scored the teams accordingly and decided the winners of the 23 categories.

From these, one Overall Winner with the day’s highest score was named, with the National Bank of Fujairah taking the coveted honour at the afternoon’s glittering luncheon ceremony.

This year saw the annual event welcome a new host, international CX consultant and author Ian Golding, who welcomed winners to the stage in style and brought a fresh energy to proceedings.

Emirates NBD secured the day’s biggest haul of trophies, winning Gold in four categories: Customer Experience Team, Customer Complaints, Business Change or Transformation, and Best Customer Experience Strategy.

Other significant winners included RAKBANK, which won Best Internal Use of Digital, Most Effective CX in Social Media, and Employee Empowerment, while Virgin Mobile UAE claimed Gold for Best App/Use of Mobile and Customer Happiness.

For a full list of winners, click here.

Following the event, Managing Director of hosts Awards International UAE, Mark Hamill, said: “The hard work and dedication of the finalists was clear for the judges to see, and each category was hotly contested. A huge congratulations is to be offered to all finalists who came and showed us exactly why Customer Experience in the Gulf is in good hands. Here’s to an exciting new era of customer centricity, spearheaded by our winners.”

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