How Collecting Consumer Data Enhances Your Business CX

September 1, 20207min

There are numerous technological options to choose from in order to collect customers’ data. What they all share is the ability to keep track of your customers’ spending, how often they visit your website, their overall opinion of your business, etc.

Why should you care about consumer insights for your business? You can use it to improve your business in the present and the future. According to a recent article posted on Forbes 76 percent of clients believe that companies should know their needs and expectations.

The data will give you insights about your clients, providing you with an upper hand on your competitors. In this article, I’ll share just why consumer data is essential to enhance your business and how automation is used to improve your customer relations and bottom line.

Improves Customer Experience

When clients are happy with your product and service, they are more likely to come back to shop with you, which is what you want.

Data can assist in creating the best experience for them. Firstly, when you know their names and other information, you can create a more personal interaction. For example, one of the everyday email marketing hacks used by marketers is to personalise the welcome email sent to a customer with data gathered during the purchase path.

Another use case for data analysis is sentiment analytics when a text is processed to understand whether it’s positive, neutral, or negative. The words you analyse are those of reviews or comments about your business. When they’re mostly positive, you’ll know your customers are happy with their experience.

However, negative comments will give you insight on what isn’t working in your company. You can then look into ways of solving this problem, like training employees, making your website more user friendly, or improving products. Then, your customers should have a better experience shopping with you.

Customise Marketing Strategies

Data-driven marketing is a great way to attract new customers and keep loyal ones coming back. Consumer data is used to refine your approach to marketing. For example, you should understand where your customers are demographically from collecting data and make your target accordingly.

Such insights help to identify your buyer persona, the ones you should strive to reach out to gain new clients. You won’t have to waste time contacting those who aren’t likely to shop with you, and you’ll spend more time on the ones that fit your target market.

Attracting customers to return to your store is an important KPI for every retailer business continuity plan. You can often look at your shoppers’ habits, like their average spend, which products they tend to buy frequently, and how often they shop with you. Based on this commonly used insight, most merchants offer their customers with some sorts of incentives.

For example, if they usually spend about $50 every time they come in, give them a coupon for a discount when they spend $60 or more.

For this customer, this amount is reasonable and not too much to spend. They’ll want to shop because they know that next time it’ll cost less. Although you’ll be giving them a discount, they’re more likely to get into your store to spend money now with the coupon, which is better than them not coming back.

Allows You to Predict for the Future

Consumer data helps with modelling and creating predictions about your business. You will know how often you get new clients and how many loyal customers you have and see if you should rely on customer loyalty, or if you better spend more time investing in getting new ones.

Also, you can monitor how promotion campaigns worked for your profit during those times. If boosting sales is your main KPI, knowing how specific promotions are better than others is crucial. You can understand if your pricing is just right for your customers, or if it has to be changed.

There are many ways to understand how your business might look in the future based on customer data. Knowing this before it’s too late will assist you in being proactive with your business decisions.

The Bottom Line

We live in a world where you can obtain any information you want within a couple of clicks. Although it takes a little more to figure out customer data, it’s a lot easier now than ever before.

Whether you’re a huge corporation or a small business just starting out, knowing your clients’ information will improve your company. It will enhance your customer’s experience online or in person. You’ll be able to market clients more effectively with the information you have. Lastly, consumer data can help you make assumptions on what is going on with your competitor’s market.

The more you know about your customers, the better you’ll know how to run your business today and in the future.

Efrat Vulfsons

Efrat Vulfsons

Efrat Vulfsons is a data-driven writer and freelance publicist, parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.

Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Advertising and Guest/Sponsored posts:

For Masterclass enquiries:
Tel: +44 20 86386491

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


Find a job in customer support with Jobsora


jules vape teleos vape juice west coast vape supply review what does q2 mean with ecig coils good vape pens nerd box mod duluth vape shop bauer vapor sticks cheap vape pods voopoo drag 2 min vapor x lounge subaru vape vent milwaukee vapor uwell top fill ring stuck zmax ecig vape l1fe volcano ecig hours pot vape juice vape juice packaging adjustable airflow vape cartridge e cigarette holders uk what does kit e cigarette like hookah vitamin b12 vape juice e cigarette nj smoktech products expired e cigarette voopoo 2 menu vape pen starter pack calculate the vapor pressure of a solution 200w box mod aspire cleito leaking breeze aspire 2 sublime vape pen e cig nicotine levels vs cigarettes plugging voopoo vmate into a computer vape wismec rx200 e cigarette ebay tfv8 x baby tank coils uwell crown sus316 f00 gbox 200w squonk smok alien 220w red beard salt nic best vape gear smok tfv8 tank americas choice e cigarette smok alien silicone can i put water in my vape smok tfv8 the cloud beast buy cbd vape oil online smok guardian e pipe ii new vaping regulations how to change a uwell glass piece cbd oil effects vape uwell crown nickel settings best regulated ecig voopoo vape hard atomizer for e cigarette

cv sciences cbd oil amazon cbd 400 mg benifits of cbd oil cbd oil and drug screen cbd candy for sale cbd oil from dispensary vs online cbd for addiction cbd oil for stormanxiety in german shepherd nc cbd laws 2019 functional ability evaluation medical report prosper cbd easy english wikipedia cannazall amazon cbd oil and tsa cbd fact or fiction analgesia effect pure stasis cbd oil illegal in michigan best cbd hemp flower reddit painbomb cbd cbd and thyroid cancer massage oil cvs utopia cbd oil how to make cbd cream best cbd oil websites does weed help with insomnia cbd clinics where do humans come from according to science cbd does nothing reddit cbd roll on oil spectrum retention ego aio problems pill bottle bong dr shade cbd what is used to buy organic cannabis oil seizure translate in spanish when is the best time to take cbd oil term oil definition how can i tell which cbd oil is good quality 7 tablets amazon cbd hemp oil information weed prevention plus cbd oil treatment for bipolar cannabis oil and autism singapore hotels zen kratom can cbd help with diabetes be know do stand for how is cbd grown cbd negatives cbd anxiety gummies cbd oil for parkinsons for sale who has to know vanilla cbd vape oil charlottes web cbd review reddit what cbd oil is good for autism pure hemp rolling papers review

quick weight loss plan slimball diet pills honey weight loss weight loss for women 60 pound weight loss is turmeric good for weight loss herbal weight loss pill armour thyroid weight loss success guarantee weight loss pill fen fen weight loss swimming and weight loss anti inflammatory diet weight loss fibroids weight loss pill for belly fat td jakes weight loss 2016 at home remedies for quick weight loss calories calculator for weight loss how to calculate body weight loss tdee weight loss belly button piercing weight loss fast working weight loss pills bone broth fasting weight loss detox smoothie for weight loss blueprint cleanse weight loss does strattera cause weight loss mens weight loss programs best medications for weight loss direct naturals 5 in 1 weight loss vinegar for weight loss recipe kim kardashian lose weight pills weight loss clinics cincinnati hydration and weight loss oolong tea weight loss challenge ultrasound weight loss chaz bono weight loss 2017 meal prep plans for weight loss is cumin good for weight loss kickboxing for weight loss result how to use tens machine for weight loss adnan sami weight loss boxing workout for weight loss bell pepper weight loss 12 pound weight loss weight fat loss pills levoxyl weight loss weight loss female what diet pills actually work body weight loss calculator best 2016 diet pills insulin weight loss pills to boost your metabolism 2 month weight loss results workout fat burner supplement angel look weight loss best workout pills hani weight loss keto boost forskolin how to ask your doctor for diet pills

zinc and sex testosterone booster powder increase sexual energy zyntix ingredients dr phil ed pill sex increase food viagra in action vietnamese dick penile massage photos of male penises common penis size amplify science reviews normal size penis pictures can high blood pressure cause ed penile ligament surgery zyrexin amazon pills that make you last longer sex with no legs king size pills gnc natural ways to increase erection breast enhancement pills gnc cyst penis best male enhancement herbs male enhancement rhino bull male enhancement cactus man brand is viagra safe for 20 year olds silicone injection penile pill side effect for honor redeem code how to deal with ed number 1 penis enlargement erectile dysfunction causes young males penis growth results nerve erection what causes impotence in men penile itching how to build sex drive ways to please a man in bed walmart dick pills prescription energy pill how to improve sexual performance vital x9 scam bio tech pro testosterone and muscle growth penis size range penies enlargement how to do sex with girl max hard pills review hormone regulation order xanogen free trial very young girls nude penis pill guru enlarge oil weight enhancement pills zhou boost elite review male enhancement his max kangaroo sex pill review