How Gamification Benefits Customer Experience

CXM Editorial TeamCXM Editorial TeamMay 10, 20182min

We’ve all played games in our lives, starting when we were very young. Those first games helped us learn how to follow rules, how to be respectful, and how to motivate ourselves to learn and to advance—because winning, of course, offered rewards, even if it was only to feel good about our accomplishment.

And without us really knowing it or understanding it (unless we’re involved in marketing), we’ve been taking part in the gamification of customer service basically all our lives. Think about it: You sign up for a rewards card with a store. Then you spend money, based on the feel-good nature of getting “points,” which leads you to deals, which makes you feel better about your purchase. It’s the extension of those games we learned as toddlers, only this time there’s actual money and goods changing hands. So how can you up your gamification of customer service? This graphic explains it.

Source: Salesforce


CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.




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