How Gaming can Enhance Customer Experience

March 11, 20195min

For any product or service, a good Customer Experience is essential.

We see this in video games, casino, and bingo games. They are designed to ensure that the player will have a great time, remember the game, and as a result, have that desire to play again. These basic design factors are included in many traditional games, and have been kept in their online and mobile versions.

The perfect example is mFortune and their games like bingo. Consequently, there are many lessons that can be learned from gaming and how the Customer Experience continues to engage and maintain the interest of the player.

Good first impressions

New games are often available to download for free, whether it is a demo or a game that will have content to purchase within the application. Studies suggest that a quarter of games are only installed once, meaning that it is crucial that the developers create a good impression to ensure that the game doesn’t get deleted.

To do this, it is important that loading times are limited, advertising isn’t over the top, and the game must be easy to understand and have a good interface. If a game goes against any of these, the player is likely to be very frustrated and is likely to delete the game and not recommend it to family and friends.


One thing you will notice when a new game is installed and played for a short amount of time is that you will be asked to rate the game and add your comments. This ties into first impressions, as the game developers and/or operator want the player to be immediately engaged, and want to know whether or not this is happening.

Negative comments can help the developers identify bugs within the games and quickly fix them for a new release. Many developers will release beta versions of a game and hire players specifically to test them to find and report any problems. This is a very useful Customer Experience lesson – embrace feedback, and if there is a problem, fix it quickly or your customers will go away.


The established gaming franchises, such as Grand Theft Auto and Call of Duty, start the Customer Experience with their promotion, sometimes years before the game is released. Trailers with sneak previews are shown to gather interest amongst the die-hard fans. This is an example of how brands look to keep their existing customers engaged, and it is proved very successful when some gaming trailers get up to 50 million views on YouTube over a year before the release of the game.

Another way of keeping existing customers interested is by offering additional content and rewards if the game is pre-ordered. Here we see how the gaming industry successfully uses promotion techniques to keep their loyal players engaged.

There we have it – the gaming industry is a great example of how the Customer Experience is designed to be perfect and to ensure customers remain loyal and engaged. Businesses can learn a lot about how the Customer Experience is a constant ongoing theme, from promotion, right through to release and obtaining feedback.

CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.

Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Masterclass enquiries:
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


Find a job in customer support with Jobsora


weight loss: tips for weight loss leanfire xt review gastric sleeve weight loss by month weight loss apple cider vinegar and chia seed and weight loss best fish to eat for weight loss run for weight loss fastens diet pills paleo and weight loss most effective diet pills at gnc weight loss names bodybuilding com weight loss a realistic weight loss goal is vitamin b12 dosage for weight loss energy weight loss vega one reviews weight loss weight loss backgrounds weight loss salad dressings weight loss doctors in fort worth maria menounos weight loss diet best green tea weight loss why does stress cause weight loss weight loss rewards chart quick weight loss center supplement meal replacement plans for weight loss non surgery weight loss norman chaney weight loss sanavita weight loss pills best morning routine for weight loss healthy carbs for weight loss expensive weight loss pills egg diet for quick weight loss best result weight loss pills true weight loss stories channel 7 news diet pills weight loss medication 2015 help diet pills good diet pills for diabetics refirm diet pills the fiber in diet pills japanese diet pills hokkaido weight loss calculator women weight loss indian diet plan top 10 weight loss supplements weekly weight loss diet thrive weight loss program weightloss diet pill safflower weight loss pill for belly fat why is water good for weight loss

vape: zero vape organic vape juice thc vape deaths swag vape mod mlv vape vaping photo cloud nine vape juice building box mods eight vape discount rebuild ecig coil how to sweeten vape juice best place to buy vape air factory blue razz drop rda colors hawkeye vapor wismec box vapor smoke shop charlotte nc e cig starter kit how to get stuck bottom off ecig tank what is the best ecig mod e cigarette charger amazon full mech vape e cigarette trends flavor vape ban e juice with cigarette chems voopoo too display import files fallout download electronic cigarette cupons kaos spectrum instructions kids vaping smok price first time vape highest nicotine juice vapetasia peach lemonade whirlpool water heater parts smok alien mods cheap tanks for vapes vape pens parts vaping alternative where to sell vapes business ethics e cigarette tugboat box mod amazon vapor mod ni200 coil uwell crown hidden vape nunchaku uwell 80 watt atomizer vape rebuild kit voopoo mesh tank kit 24 hour vape shop voopoo uforce droped hello kitty ecig

cbd oil: benefits of cbd oil full of plants cbd flower zeus pill cbd and hemp high schools in melbourne cbd serene cbd oil dose of cbd oil proleve cbd cbd brownies does cbd oil have side effects benefits of cbd oil negative effects of cbd oil pineapple cbd cbd vape oil show up on drug test where to buy cbd oil in arkansas cbd green bay health hemp harvest cbd oil just cbd honey sticks cbd american shaman tulsa best time to take cbd cbd oxidation cbd coin recommended dose of cbd oil bakersfield dispensaries cbd oil with and without thc does cbd oil require a prescription green valley cbd oil cbd for sore muscles hemp oil and anxiety bile duct stones definition of much how to use cbd e liquid sonic green cannabis smok vapes review n accumbens cbd a patients guide wellness amazon do cbd oils contain thc cannibas oil for pain cbd cream 1000mg no effect from cbd oil cbd for rheumatoid arthritis can you get pregnant on cbd oil cbd oil canada for sale how are people marketing the cbd oil hemp oil for stroke patients cbd oil 250mg sativa rose doctor

male enhancement: long blue pill penis gains erection meds penis doctors sildenafil 100mg tablet pennis pump big erect penis libdo max how can i make my pennis bigger gnc niacin pills how to last shorter in bed walmart male enhancement zyrexin whats the best way to masturbate is viagra government funded penis stretching routine what is penis average white penis how do i make my cock bigger whose dick is bigger what is cialis best testosterone supplements she grows a dick alpha fuel xt gnc sildenafil 100 mg walgreens sex pills healthy looking penis small penis names long flaccid order antibiotics online tips to make your penis bigger buying prescriptions on line erections at night 50 30 pill whata wrong with my penis viagra cialis combo nugenix reviews weed dick menopause and sexless marriage ginkgo biloba for ed p6 black review dick store male sex enhancer how to suck dicks average size of penis black spots on foreskin penis erection pictures free trial extenze 5 sizes penis top 5 male enhancement drugs new way to masturbate