How Powerful is Your Reach? 50 Most Digitally Engaged and Influential Global Brands in 2015

October 31, 201523min0

Lithium Reveals 2015 Social Power Ranking

As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formally known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.

At the top of the Lithium Social Power Ranking is Microsoft, bumping Amazon to the #2 position, followed by MTV, Facebook and Google. These top 5 brands are leaders in providing a holistic digital customer experience, according to their Klout Scores, which measure how engaged customers are with a brand across social channels.

“Klout is one of the only sources in the world to process more than 15 billion pieces of data every day across the web. We leveraged our big data insights to see which brands are excelling at connecting with their audiences and who is winning in the race for greater, sustained customer engagement. We congratulate the top 50 and encourage other brands to use social and digital strategies to get ahead of customers’ extreme expectations,” said Rob Tarkoff, president and Chief Executive Officer at Lithium, which operates Klout.

The 2015 Lithium Social Power Ranking revealed:

  • New brands in the top 20: Sony (#8), Adidas (#19) and MasterCard (#20)
  • Entirely new entrants: PayPal (#27), Lenovo (#31), Lego (#41), HM (#49) and Pampers (#50)
  • Top risers from the 2014 ranking: Audi (#11 from #21) and MasterCard (#20 from #34)
  • Top industries succeeding in social: tech with 34% and retail with 14%
  • Top risers compared to the Interbrand 2015 Best Global Brands Report: MTV (#3 from #90), Chevrolet (#13 from #85) and MasterCard (#20 from #76), reflecting the reality that digital and social brand strength can widely diverge from traditional measures

“Digital has completely transformed current businesses and the way customers interact with brands. Measuring just brand strength is no longer enough. We must look at customer engagement across a brand’s Total Community – from Facebook and Twitter to user reviews and branded communities,” continued Tarkoff. “Customers expect more across the entire social and digital landscape–and brands must deliver.”

More than a quarter of the Lithium Social Power Ranking companies are Lithium customers. The Lithium Social Power Ranking is based on the Interbrand 2015 Best Global Brands Report and corresponding Klout Scores. Klout Scores are compiled using proprietary algorithms, determined by more than 400 signals from eight different networks, including Facebook, YouTube, Twitter and Google+ as well as real world data from Wikipedia.

The 50 most digitally engaged and influential global brands listed in Lithium’s Social Power Ranking are:

 

 

Lithium Social Power Ranking

Klout Score

  1. Microsoft

98.90

  1. Amazon

98.86

  1. MTV

98.39

  1. Facebook

98.22

  1. Google

97.52

  1. Intel

95.47

  1. ebay

93.83

  1. Sony

93.56

  1. Ford

93.43

  1. McDonalds

92.76

  1. Audi

92.75

  1. CocaCola

92.22

  1. Chevrolet

92.19

  1. HP

92.16

  1. Thomson Reuters

92.11

  1. Honda

91.60

  1. Nike

91.57

  1. General Electric

91.18

  1. Adidas

90.84

  1. MasterCard

90.77

  1. Adobe

90.46

  1. Porsche

90.12

  1. Goldman Sachs

89.67

  1. Shell

89.56

  1. SAP

89.33

  1. Apple (AppStore)

89.21

  1. PayPal

89.12

  1. Pepsi

88.72

  1. American Express

88.71

  1. Tiffany and Co

87.89

  1. Lenovo

87.45

  1. Oracle

87.29

  1. Budweiser

87.26

  1. Gucci

87.22

  1. Louis Vuitton

86.92

  1. Morgan Stanley

86.75

  1. Accenture

86.07

  1. Burberry

85.97

  1. Caterpillar Inc

85.62

  1. Heineken

84.32

  1. Lego

84.24

  1. 3M

84.08

  1. John Deere

83.89

  1. Sprite

83.59

  1. Starbucks

83.57

  1. Disney

83.00

  1. Zara

82.85

  1. Gillette

82.59

  1. HM

82.09

  1. Pampers

80.57

Methodology:

The Lithium Social Power Ranking is based on the annual Interbrand Best Global Brands report and the corresponding Klout Scores. Brands not measured by Klout are not included. To register for Klout and get your Klout Score, go to klout.com.
The release of the Ranking was followed by the news that Amazon (one of the top ranked brands in the list) is taking legal action against more than 1,000 people it says have posted fake reviews on its website.

“Our research shows digital savvy consumers trust heavily in online peer reviews. This is a great example of a top brand taking proactive steps to ensure that its digital community remains authentic.”

Interesting links:


Lithium

Lithium

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy.


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