How to Recruit and Retain the Best Employees

February 18, 20195min

We all hear CEOs, MDs, and leaders of companies saying that employees are their greatest asset.

Therefore, it makes sense to commit considerable resources into recruitment, training, and development. So, what exactly is the secret to attracting the right people and holding onto them?

Remuneration is an influencing factor, but people are growing increasingly more concerned about the overall benefits package.

Offering an imaginative benefits package, such as wellbeing programmes, will help improve the attractiveness of your organisation. These could include a gym, cyber cafe, incentive schemes (financial and non-financial), flexible benefit schemes, and flexible working schemes.

Getting these benefits out in the market is really important and using your company website is the best opportunity to do this. Make sure you utilise this external mechanism to sell the benefits of working for your company. Showcase to prospective employees the great culture you have. Consider setting up a careers microsite giving you the opportunity to create more positive content.

If you believe in your organisation and the culture, then use your current team to attract new employees by offering a recommend a friend scheme.

For most roles in an organisation you can look to recruit for attitude over skills. I am a real believer that if your employees have the right attitude then you can develop them to be great in their roles. It’s much easier to train skill rather than will.

What is really important is the period between the role being offered and the candidate starting with your organisation. Create an engagement process that makes the new employee feel special. Communicate with them regularly and reconfirm that the decision you and they have made is the right one.

If you are hiring based on attitude, then the key to the success of the new employee is the induction process. Ensure that it is thorough and provides them with the knowledge and skills they need to be competent in the role they have been recruited for.

Once you have recruited the right people, you’ll want to keep them. If you foster a great team culture and keep employees well-informed, involved, engaged, and recognised, then they will perform better, stay longer, and progress further. Develop initiatives that communicate your culture and how you engage with your team.

Regular reviews of performance is an important aspect of retaining team members. It is a way of ensuring that employees and their line managers meet regularly, that recognition is given, and development is discussed. If it is robust and is consistently applied, then your employees will feel that there is a culture of fairness across the business.

Ongoing development is important to people, particularly those that want to progress in the organisation, so ensure you have process for identifying these people.

Making your business a place where people want to work will attract a better calibre of candidate. Looking after your employees will not only improve retention but will also increase productivity; it’s better for them and better for you. 


Paul Addy

Paul Addy

Paul Addy is Director of Positive People HR, which provides outsourced HR support with a range of products, including retained service packages, recruitment, mediation, and HR consultancy. Paul is a judge at the 2019 UK Employee Experience Awards.




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